Chicago, IL – (November 11, 2013) – Better Brands Beverage Co. (BBBCo.) announced that it has chosen Texas (Dallas, Houston & San Antonio), to be among the first markets to launch Salute American, a new brand with a purpose. The Company’s inaugural offering is an American-made, premium vodka that’s committed to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate $1 for every 750ml bottle sold to approved veterans’ charities – forever – a declaration etched on every bottle.
Salute American is the brainchild of CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. Veterans – a band of brothers with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success, stronger families and stronger communities.
“Salute American is more than a name – it’s our mission,” said Pete Kelly, CEO-founder, Better Brands BevCo. “We prove our patriotism by giving back and paying it forward.”
Salute American Vodka is pure American from start to finish. The vodka, which was approved for the USA Certified™ Seal, is made from corn and wheat grains straight from the heartland. It’s then four times distilled for a smooth and sweet taste that works well mixed or neat. The canteen-shaped bottle bearing the red, white and blue, was manufactured in Park Hills, Missouri, by Piramal, and distilled and bottled at Lidestri Spirits in Rochester, NY.
In addition to Texas, the brand is available in on- and off-premise accounts in Arkansas, Florida, Georgia, Indiana, Missouri and Southern Illinois. The suggested retail price for a 750ml bottle is $19.99, which may vary by market. Salute American Vodka is 80-proof and 40% alcohol by volume. The brand received a Silver Medal and an 87-point “highly recommended” rating from the prestigious Beverage Testing Institute in the category of “Best Value Vodka $20 and under.” For more information, please visit www.saluteamerican.com “like” us on facebook www.facebook.com/SaluteAmericanVodka and follow us on twitter @SaluteAmerican.
* According to Labor Department Data, the unemployment rate among male veterans, ages 18-24, is nearly 27%. There are currently more than 100,000 homeless Vets in the US.
About Better Brands BevCo.
Privately owned and Midwest-based, Better Brands Beverage Co. is a for-profit company committed to investing in Veterans’ Charities that create jobs for Veterans. The Company was founded in 2012 by CEO Pete Kelly who passionately believes in making a difference in people’s lives through the ‘pay-it-forward’ philosophy.
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