Louisville, Kentucky (September 1, 2015) – Louisville Distilling Co. LLC, producers of the highly celebrated Angel’s Envy super-premium bourbon, will once again Toast the Trees this September (aka National Bourbon Heritage Month), in an effort to fight back against the current bourbon barrel shortage.
The World’s Highest Rated Bourbon is proud to continue its partnership with the Arbor Day Foundation to plant new white oak trees across North America for every picture bourbon enthusiasts take of an Angel’s Envy cocktail – neat, on-the-rocks or in a cocktail. Participants simply post their picture to Facebook, Instagram or Twitter with the hashtag #AE4THETREES. Angel’s Envy will plant a white oak tree for every picture posted this September bearing the hashtag.
This year’s program builds on the successful social media initiative last year in which Angel’s Envy donated $10,000 to the Arbor Day Foundation to plant 2,500 white oak trees in the Appalachian Mountains. The donation helped to fund the Pennsylvania state game lands enhancement project, which reclaims the land of old mines by planting new forests.
With a sharp increase of new bourbon enthusiasts over the past several years, demand is higher than ever. Angel’s Envy is committed to helping make sure that there is always enough American white oak for the cooperages and bourbon distilleries of tomorrow to continue to age in new charred oak barrels. Angel’s Envy goes the extra step in finishing in port wine barrels.
“Last year’s ‘trees’ initiative proved to be a great way to engage our fans in a fun and meaningful way via social media,” said Samira Seiller, Managing Director of Louisville Distilling Company. “Toast the Trees helps us to preserve the future of bourbon through planning and sustainability.”
About Angel’s Envy
The small batch artisan bourbon is the culmination of the late Master Distiller Lincoln Henderson’s storied career. One of the original pioneers of the premium bourbon and whiskey categories in the U.S., Lincoln came out of retirement to create the world’s finest bourbon on his own terms – with a simple desire to enjoy the art of making whiskey. In addition to the flagship bourbon port cask finish, the Company offers Angel’s Envy Cask Strength and Angel’s Envy Rye. Each Expression exhibits a passion for experimenting outside of conventional norms and producing unique whiskey steeped in tradition, but finished with a twist.
- Bourbon Whiskey Finished in Port Wine Barrels, distilled for an unparalleled smoothness, aged for 4-6 years in American white oak barrels and finished in hand-selected port wine barrels for an incremental 3-6 months. Now available across the U.S., the expression earned a 98/100 points from Wine Enthusiast magazine – the highest-ever rating for a bourbon – and five stars (highest recommendation) from F. Paul Pacult’s Spirit Journal.
- Cask Strength, aged to the perfect level of richness and maturity in the few American white oak barrels that made the cut (and are available each year) and then finished in port wine barrels for up to 18 months. The inaugural releases sold out in weeks. Paul Pacult of Spirit Journal named the Cask Strength “Best Spirit in the World,” giving it five stars and noting it “deserves a sixth rating star.” Available in: CA, FL, IL, KY, MA, NY, TN and TX, for the suggested retail price (750ml bottle) of $169.
- Rye Finished in Rum Barrels, made with 95% rye and 5% malted barley that’s aged for as much as six years in new American, charred oak barrels and finished in hand-selected Caribbean rum casks for up to 18 months. Both The Tasting Panel and Wine Enthusiast magazines awarded Angel’s Envy Rye Finished in Rum Barrels with 94/100 points. Available for the suggested retail price (750ml bottle) of $79.99.
The ANGEL’S ENVY™ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Angel’s Envy™ 2015. Heaven Can Wait. Please Drink Responsibly.
About the Arbor Day Foundation
Founded in 1972, the centennial of the first Arbor Day observance in the 19th century, the Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners. The impact we make on our world is accomplished through our conservation and education programs.
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 Up to $10,000