Traverse City Whiskey Co. Unveils Line of  All-Natural Premium Cocktail Cherries

Traverse City Whiskey Co. Unveils Line of All-Natural Premium Cocktail Cherries

Michigan-Based Upstart Located in the “Cherry Capital of the World” Strikes Distribution Deal with Meijer

Traverse City, MI (April 3, 2018)Traverse City Whiskey Co.(TCWC),the portfolio of premium whiskies and bourbon made in Michigan, today adds all-natural Premium Cocktail Cherries to its lineup. Known as the “Whiskey of the North,” and based in the “Cherry Capital of the World,” TCWC is proud to partner with regional supermarket chain Meijerfor distribution of the new brand in its various U.S. retail locations.

TCWC Co-founder Chris Fredrickson chose to use Northern Michigan Balaton Cherries,which are harvested exclusively from orchards in the Traverse City area. The large, plump, firm cherries, which are dark burgundy in color, are delivered to the distillery in five-gallon pails that also contain a natural syrup base that acts as a buffer to protect the fruit from smashing together. The syrup is mixed with Traverse City Straight Bourbon Whiskey and brought to a boil, while the Balaton Cherriesare heated to a near-boil, in nearby copper pots, before jarring.

Once the premium cherries are jarred and weighed, they get backfilled with the boiling syrup, which has burned off all of the alcohol during its slow-cooking process. The TCWC team prides itself on traditional jarring methods, better known as the “hot-filled” process, which kills all possible bacteria.

“The end-product and warm reception from retailers of our premium cocktail cherries has exceeded our expectations,” said Chris Fredrickson, Co-founder, Traverse City Whiskey Co., whose family has been farming cherries in northern Michigan for four generations. “We’re thrilled to combine our passion for innovation and quality in a product that also reflects our family history and heritage.”

The perfect garnish for cocktails, like an Old Fashioned or Manhattan, or an ideal topping on desserts, these unique and flavorful premium cocktail cherries are all-natural and gluten free. Each 16oz. jar has a shelf life of two years and contains approximately 70 cherries. TCWC Premium Cocktail Cherries are one of the only cocktail cherry products both grown and jarred in the United States.

TCWC Premium Cocktail Cherries will be available at all Meijer locations for a suggested retail price of $15.99, and select off-premise accounts in Michigan, Ohio, Indiana, Illinois, Wisconsin, Kentucky, Washington DC, Maryland, Delaware, Florida, Texas, Nevada, Arizona and California. Retail prices may vary by market.

For more information, please visit www.tcwhiskey.comand follow the brand on Facebook, Twitter and Instagram @tcwhiskey

About Traverse City Whiskey Co.

Traverse City Whiskey Co. isan independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart

company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.

Traverse City Whiskey Co. is a proud member of the Distilled Spirits Council of the United States(DISCUS).

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