Louisville, Kentucky (October 26, 2015) – Louisville Distilling Co. LLC, producers of the award-winning Angel’s Envy super-premium bourbon finished in port wine barrels, will partner with the Arbor Day Foundation to plant 4,000 white oak trees next spring as a result of the wildly successful “Toast the Trees” social media initiative this past September. The $16,000 donation will be used to restore the original composition of the Daniel Boone National Forest in Laurel County, Kentucky, and to make the site more productive for wildlife.
Through “Toast the Trees,” Angel’s Envy is taking a long-term approach to supporting future generations of bourbon drinkers today. The super-premium brand is committed to helping make sure that there is always enough American white oak for the cooperages and bourbon distilleries of tomorrow to continue to age in new charred oak barrels. Therefore, Angel’s Envy promised to plant one new white oak tree in North America for every picture bourbon enthusiasts took of an Angel’s Envy cocktail in September – neat, on-the-rocks or in a cocktail. Participants simply had to post their picture to Facebook, Instagram or Twitter with the hashtag #AE4THETREES. During the month of September, the brand recorded nearly 4,000 social media posts. The team also successfully executed 257 on-premise promotions across the country and sold 5,751 Angel’s Envy cocktails – more than twice as many during the 2014 initiative.
“We were so thrilled by the engagement and participation in this year’s #AE4theTrees campaign that we increased our donation by $6,000,” said Samira Seiller, Managing Director of Louisville Distilling Company. “We look forward to planting 4,000 American White Oaks in the brand’s home state of Kentucky.”
“Thanks to Angel’s Envy commitment, we will be able to plant much-needed trees in support of our ongoing reforestation efforts,” said Dan Lambe, President of the Arbor Day Foundation. “These trees will be planted in April to help clean the air and restore habitat and beauty to forests.”
Angel’s Envy is the culmination of the late Master Distiller Lincoln Henderson’s storied career. One of the original pioneers of the premium bourbon and whiskey
categories in the U.S., Lincoln created the Angel’s Envy on his own terms – with a simple desire to enjoy the art of making whiskey. The late Master Distiller, who was an inaugural member of the Bourbon Hall of Fame also spent 40 years of working on world-class brands, such as Woodford Reserve and Jack Daniels.
In addition to the flagship bourbon finished in port wine barrels, the Company offers Angel’s Envy Cask Strength and Angel’s Envy Rye finished in rum barrels. Each Expression exhibits Lincoln’s passion for experimenting outside of conventional norms and producing unique whiskey steeped in tradition, but finished with a twist.
- Bourbon Whiskey Finished in Port Wine Barrels, distilled for an unparalleled smoothness, aged for 4-6 years in American white oak barrels and finished in hand-selected port casks for an incremental 3-6 months. Now available nationally, the expression earned a 98/100 points from Wine Enthusiast magazine – the highest-ever rating for a bourbon – and five stars (highest recommendation) from F. Paul Pacult’s Spirit Journal.
- Cask Strength, aged to the perfect level of richness and maturity in the few American white oak barrels that made the cut (and are available each year) and then finished in Port casks for up to 18 months. Due to the scarcity of barrels necessary for the finishing process, Angel’s Envy only released 6,500 bottles in late 2014. Paul Pacult of Spirit Journal named the Cask Strength “Best Spirit in the World,” giving it five stars and noting it “deserves a sixth rating star.” Available in: CA, CO, FL, GA, IL, IN, KY, MA, MI, NJ, NY, OR, TN, TX & WA for the suggested retail price (750ml bottle) of $169.
- Rye Finished in Rum Barrels, made with 95% rye and 5% malted barley that’s aged for as much as six years in new American, charred oak barrels and finished in hand-selected Caribbean rum casks for up to 18 months. Both The Tasting Panel and Wine Enthusiast magazines awarded Angel’s Envy Rye Finished in Rum Barrels with 94/100 points. Available for the suggested retail price (750ml bottle) of $69.99.
The Angel’s Envy™ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
Angel’s Envy 2015. Heaven Can Wait. Please Drink Responsibly.
About the Arbor Day Foundation
The Arbor Day Foundation is a million-member non-profit conservation and education organization with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org
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