Chicago — February 18, 2013 – Now Dallas residents can have their cake and eat it too. This month, Whole Earth Sweetener Company introduces Pure Via® Turbinado Raw Cane Sugar and Stevia Blend, a new, all natural sweetener that’s deliciously sweet, but with ½ the calories of white granulated sugar.
According to a recent study , 72% of consumers are looking to cut back on their sugar intake. With only five calories per serving, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend offers a lower calorie alternative for those with a sweet tooth to make foods and beverages taste naturally delicious. The blend is made from the pure sweet extract of the stevia plant and turbinado raw cane sugar, which comes from the first press of raw cane sugar.
Consumers can use this new blend like sugar – they simply spoon, sprinkle, dip or mix the sweetener in coffee, tea and iced tea or in their favorite recipes. Molasses in color, these large golden crystals also make for a popular topping on fresh fruit and cereal. A sweet addition to a healthy lifestyle, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend is kosher and also suitable for individuals with a gluten intolerance.
“According to AC Nielsen , the natural sweetener category continues to grow at an unprecedented rate driven in large part by stevia,” said Cheryl Gill, director, North America Marketing, Merisant US, Inc. “Pure Via® Turbinado Raw Cane Sugar and Stevia Blend offers a new choice that gives consumers the best of both worlds.”
“Many consumers continue to look for ways to reduce their sugar and overall caloric intake,” says Lael Edelstein, registered dietitian. “With only ½ the calories of white granulated sugar, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend is a tasty solution to naturally sweeten foods and beverages.”
Pure Via® Turbinado Raw Cane Sugar and Stevia Blend is now available in Dallas, Texas, in 100-ct boxes for a suggested retail price of $2.98. Retail prices may vary. Each packet (100 per box) sweetens like one teaspoon of sugar. Discover more at www.purevia.com or facebook.com/PureViaUSA
About Pure Via®
Pure Via® is an all-natural, zero-calorie sweetener this is made from Rebaudioside A (Reb A), the sweetest, best-tasting part of the stevia leaf. Reb A is generally recognized as safe (GRAS) according to the U.S. Food and Drug Administration. Handcrafted to be perfect in coffee, Pure Via® is available in 40- and 80ct. boxes and a 4-oz. jar for a suggested retail price of $2.49, $4.29 and $4.99, respectively. You can purchase Pure Via® in the sweetener aisle at grocery, club and mass merchandise stores across the U.S. Pure Via® is a trademark of Whole Earth Sweetener Company LLC, for tabletop sweeteners.
About Whole Earth Sweetener Company LLC
Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives. Formed in 2006, Whole Earth Sweetener Company LLC launched its first all-natural sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop products that are perfectly natural and naturally pure. Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 90 countries. For more information, visit www.wholeearthsweetener.com