Critically Acclaimed Expression Now Available Online, Throughout Texas & at the Still Austin Distillery
Austin, TX (November 17, 2021) – Earlier this year, Still Austin Whiskey Co. launched a limited-release Cask Strength Bourbon which sold out in a matter of weeks. Due to popular demand, the homegrown grain-to-glass distillery today announced that the expression will become a permanent fixture in its portfolio. It’s now available for purchase online, in on- and off-premise establishments throughout Texas, and at the Still Austin Tasting Room.
“We were blown away by the volume of demand for Cask Strength and how quickly it sold out,” said Brandon Joldersma, Chief Operating Officer, Still Austin Whiskey Co. “We planned for another limited-release this Fall, but quickly changed course when we saw how well whiskey lovers responded to this expression. So, we decided to give the people what they want and make Cask Strength a permanent part of our portfolio.”
Made from 100% Texas grains, the expression contains the same mash bill as the company’s flagship straight bourbon whiskey – 70% Non-GMO white corn, 25% Elbon rye and 5% wildfire malted barley. To create this robust bourbon, the team asked Master Blender Nancy Fraley to search through their barrels of Straight Bourbon and select the most complex and full-flavored ones—those that were begging to be blended and released at “barrel proof,” meaning the whiskey was bottled at the same proof at which it was aged. The resulting spirit is a masterpiece of complex, dark flavors with a deep spice finish. The suggested retail price for a 750ml bottle is $60.
At 118 proof (59% ABV), the Cask Strength Bourbon is a “deeper, darker, more robust version of its beloved 98.4 proof fruit-forward sibling (aka The Musician), offering a nose of brandied cherries with fresh muddled mint, old fashioned blackberry cobbler with biscuit crust, and cinnamon toast in brown butter,” according to Fraley. “The palate offers notes of grilled peaches drizzled with balsamic vinegar, butterscotch pecan pie, and dark brown sugar, followed by warming waves of rye spice, nutmeg, and clove.”
The artwork on the label, created by internationally acclaimed artist and native Texan Marc Burckhardt, is a slightly modified version of the Straight Bourbon artwork, a series which portrays “archetypical” Austinites. Each provides a sense of the people who have influenced and inspired the team, while paying homage to the Texas terroir. While the Cask Strength bottle also features The Musician, the black starry night sky is meant to reflect the mysterious nature of the stronger, “darker” whiskey inside the bottle.
Still Austin is an independent craft whiskey distillery founded in 2015, focusing on a true grain-to-glass concept that produces the highest quality whiskey by perfecting every part of the process and using local resources and sustainable practices. The team is committed to carrying out each part of the process in-house. That means never sourcing whiskey from another distillery, and instead always hand-making everything from scratch, and managing everything in-house – milling, mashing, fermenting, distilling, barreling and bottling.
The Still Austin distilling team is led by Head Distiller John Schrepel, Master Blender Nancy Fraley and veteran Master Distiller Mike Delevante, one of the most experienced and
respected distillers in North America who designed the distillery to make the highest quality whiskey. That includes a 42-foot custom-made column, “Nancy,” (and her sister copper-pot still, “The Queen”) which give the distillers serious creative license to create unique new flavors and spirits. For more information, visit www.stillaustin.com
About Still Austin Whiskey Co.
Founded in 2015 by three Austin families, Still Austin Whiskey Co. is a true grain-to-glass distillery, located at 440 East St. Elmo Road in the heart of Austin, Texas. All spirits are hand crafted using grains grown by Texas farmers. Still Austin’s collection of spirits includes the flagship Straight Bourbon Whiskey (aka “The Musician”), Cask Strength Bourbon, and American Gin (aka “The Naturalist”). Still Austin places a high value on sustainability, with a focus on cutting carbon emissions through local sourcing, increasing the biodiversity of the region through heritage grains, returning spent grains to local ranchers to feed their animals, and operating a distillery that is designed for energy efficiency and water conservation.
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Retailers Will Carry All Four Wine Spritzer Flavors Beginning in November
Miami Beach, FL (November 17, 2021) – Cool Cat, a refreshing line of low-calorie wine spritzers, is now available in California following a distribution deal with BevMo! and Gopuff. The state’s largest alcohol retailer has agreed to carry all four Cool Cat wine spritzers – Original (Elderflower Mint Lime), Citrus, Berry and Grapefruit, in its 100+ stores statewide.
In late 2020, BevMo! was acquired by Gopuff, the go-to-solution for delivery of immediate everyday needs, and earlier this year, Cool Cat was selected by Gopuff for the inaugural class of its “Put Me On” Small Business Accelerator Program in partnership with NBA All-Star Chris Paul. The program brings together industry leaders and experts to support entrepreneurs from historically underrepresented groups giving them the tools, insights and distribution to grow their businesses.
The announcement comes at a time when the flavored wine category (spritzers, sangria and wine cocktails) is surging – up 90% in 2020, to 32 million cases versus 2019. While all four spritzers are available for purchase online at www.drinkcoolcat.com and in select on-and off-premise locations in Connecticut, Florida, Georgia, New York and New Jersey, this marks the brand’s first distribution deal in the Western U.S.
“We’re building a lifestyle beverage brand inclusive of all genders, ethnicities, and sexual orientations, bringing together like-minded individuals who share similar values and experiences,” said co-founder and CEO Rocco Venneri. “As a minority business owner, I was delighted to see Gopuff and its partner NBA All-Star Chris Paul stepping up to help underrepresented businesses. We’re thrilled to be part of the ‘Put Me On’ program and to be working with them to make Cool Cat available to more people.”
Named “Best Spritzer of 2021” by Liquor.com and awarded a Gold Medal by The Fifty Best, the naturally flavored spritzers feature a base of California Pinot Grigio, cane sugar, and are naturally gluten free. At 6.9% ABV they are a better alternative to many other alcoholic beverages, containing just 150 calories and two carbohydrates per 12-ounce can.
Cool Cat tastes great right out of the can, but can also be poured over ice or used to create specialty cocktails. The brand is a mainstay at hot spots in New York and Miami like The Standard Hotels, Beaker & Gray and The Sylvester.
The spritzers are also ideal while on the go – they’re portable; recyclable; park, beach and festival friendly; and provide more bang for the buck than a traditional bottle of wine. The suggested retail price for a 4-pack of 12oz cans (355ml) is $15.99.
To find a store near you, visit https://drinkcoolcat.com/pages/find-us.
For more information, follow the brand @drinkcoolcat on Instagram, Facebook, LinkedIn and Spotify, or visit www.drinkcoolcat.com.
About Cool Cat
Cool Cat is a minority founded, led, and operated lifestyle company established in 2018 in Chelsea, NYC. Launched in April 2020, Cool Cat Wine Spritzers are currently distributed in California, Connecticut, Florida, Georgia, New Jersey and New York. Discover the brand online at drinkcoolcat.com or on Instagram and Facebook @drinkoolcat.
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Limited Edition Luxury Bottling Features 24-year Canadian Whiskey Barrels
Louisville, KY (November 3, 2021) – Barrell Craft Spirits® (BCS), the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum, today released its BCS Gray Label Whiskey. This follows the recent release of the company’s BCS Gray Label Bourbon back in September. Going forward, the BCS Line will officially feature the “Gray Label” moniker for the full line of Barrell Craft Spirits®’ Bourbons, Whiskey, and Rums that previously existed.
The BCS Gray Label Whiskey features 24-year Canadian whiskey barrels, a portion of which were finished in Oloroso Sherry barrels and Armagnac casks. When the timing and flavor from the finishing casks peaked, all of the components were carefully blended together and bottled at cask strength at 121.64 proof (60.82% ABV).
The mature, spicy whiskey is front and center, reminiscent of wheat fields edged with wildflowers. There is a rare and noteworthy concentration of aroma, enriched with a candy sweetness and leafy earthiness from the finishing casks, akin to a toasty Belgian waffle.
Over the past two years, the team has experimented with some extended secondary maturation on both the core portfolio and a select number of barrels acquired and earmarked for the BCS Line. This process requires a significant amount of time, experimentation and development in this new set of releases.
“Essentially, the BCS Gray Label Whiskey is a limited edition, luxury bottling, which reflects the overall investment of time, development and ingredients required for these blends,” said Barrell Craft Spirits® Founder Joe Beatrice. “This is blending at its best and the result is a truly exceptional whiskey.”
Founded in 2013 in Louisville, Kentucky, BCS selects and blends products that explore different distillation methods, barrels and aging environments, and bottles them at cask strength. BCS’s extensive stocks of high-quality casks mean they can craft extraordinary blends that maximize the nuances of each ingredient. Creative finishes, a liberated approach to blending, and a deep-seated commitment to releasing each whiskey at cask strength and without chill filtration guides every product release.
In addition to the BCS Line, Barrell Craft Spirits® offers several other special releases that allow its creativity to flourish including: Barrell Dovetail, which was awarded the “Chairman’s Trophy” at the 2020 Ultimate Spirits Challenge, Barrell Armida, Barrell Seagrass, American Vatted Malt, and the Infinite Barrel Project.
The BCS Gray Label Whiskey, which includes a gift box, is now available for an SRP of $249.99 at select retailers within the brand’s current 48 U.S. markets and online via the BCS website at www.barrellbourbon.com.
For more information, follow Barrell Craft Spirits® on Facebook, Twitter, LinkedIn, and Instagram or visit www.barrellbourbon.com.
Barrell Craft Spirits®
Barrell Craft Spirits® is an independent blender and bottler of unique aged, cask-strength sourced whiskey and rum spirits, that is recognized for its blending expertise. The company selects and blends products that explore different distillation methods, barrels and aging environments, and bottles them at cask strength.
Barrell Craft Spirits®, Barrell®, Barrell Bourbon® and Barrell Rye® are registered trademarks owned by Barrell Craft Spirits LLC.
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