Breakthrough Brand Blended by Barrell Craft Spirits Embraces the Vitality of American Whiskey to Create the Next Generation of Classic Whiskeys
Louisville, KY (March 29, 2021) – Stellum Spirits, a new national brand created to celebrate the modern-day whiskey drinker, today officially launched its inaugural flagship offerings, including bourbon (blue label), rye (green label), and single barrels, which are all bottled at cask strength. By embracing the vitality of American whiskey today, Stellum is focused on creating the next generation of classic whiskeys that include all facets of the American story in its vision.
The new brand is produced by Barrell Craft Spirits® (BCS), the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum. Stellum strives to improve the flavor, process and ideals of traditional American whiskeys. American culture has always been about reaching towards modernity. Stellum looks beyond outdated assumptions of who whiskey drinkers (and whiskey makers) are to embrace that fundamentally progressive ethos.
The launch of Stellum Spirits is the result of BCS’ years of industry-leading innovation in American whiskey. This new project investigates the importance of nuance and micro differentiation in a paired down and minimalist setting. Stellum is designed to be clean, straightforward, and remarkably polished. This is whiskey factored down to its most defining essentials, blended and packaged with an eye towards clean lines and definition.
“We wanted to create a brand that brings American Whiskey into the modern age with simple elegant blends and single barrels selected with care and intention,” said Founder Joe Beatrice. “Our whiskeys are created through a rigorous process of study, observation, and experimentation. We are driven by progress, polish and—above all—attention to detail. We will always think critically about how to make our whiskey better.”
Joe is intimately involved with every step of the production process, using his exceptional palate to choose and create great spirits alongside Chief Whiskey Scientist Tripp Stimson, Chief Product Innovation Officer Will Schragis, and Assistant Blender Nic Christiansen.
Stellum Bourbon is bottled at 114.98 proof (57.49% ABV) while Stellum Rye is bottled at 116.24 proof (58.12% ABV). Both expressions have an SRP of $54.99 and are available at select retailers in 45 U.S. markets and online via the Stellum website at www.stellum.com.
For more information, follow Stellum Spirits on Facebook, Twitter, and Instagram or visit www.stellum.com.
Stellum Spirits is devoted to bringing American whiskey into the modern age with simple, elegant blends and single barrels selected with care and intention. Stellum Spirits is produced by Barrell Craft Spirits®, the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum.
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Newest Special Release is a Blend of American and Canadian Rye Whiskeys Sourced and Finished in Three Distinct Casks
Louisville, KY (March 15, 2021) – Barrell Craft Spirits® (BCS), the award-winning independent blender and bottler of unique aged, cask-strength sourced whiskey and rum, has introduced Barrell Seagrass, a blend of American and Canadian rye whiskeys, meticulously sourced and finished in three distinct casks. Each ingredient is finished separately in Martinique Rhum Agricole casks, apricot brandy casks, and Madeira barrels. Each component whiskey brings its own attributes to Seagrass, revealing unique layers of flavor from start to finish. In classic Barrell Craft Spirits fashion, Seagrass is a true original, with its own unique personality in the BCS Portfolio and the whiskey landscape at large.
“Seagrass stands alone as a whiskey, while also inviting the drinker to explore the multitude of influences created by a global approach to sourcing, finishing, and blending,” said Founder Joe Beatrice. “It highlights the grassy oceanside notes we love in rye and the opulence and spice of finishing barrels. It’s bottled at cask strength so you can appreciate its true flavor.”
As with all BCS releases, Joe is intimately involved with every step of the production process, using his exceptional palate to choose and create great spirits alongside Chief Whiskey Scientist Tripp Stimson, Chief Product Innovation Officer Will Schragis, and Assistant Blender Nic Christiansen.
Founded in 2013 in Louisville, Kentucky, BCS selects and blends products that explore different distillation methods, barrels and aging environments, and bottles them at cask strength. Every batch is produced as a limited release and has a distinct flavor profile. BCS’s extensive stocks of high-quality casks mean they can craft extraordinary blends that maximize the nuances of each ingredient. Creative finishes, a liberated approach to blending, and a deep-seated commitment to releasing each whiskey at cask strength and without chill filtration guides every product release.
In addition to Seagrass, BCS offers several other special releases that allow its creativity to flourish including: Barrell Dovetail, which was awarded the “Chairman’s Trophy” at the 2020 Ultimate Spirits Challenge, Barrell Armida, the Infinite Barrel Project, American Vatted Malt, and the Barrell Craft Spirits Line, which was named “Best American Whiskey of 2018” by whiskey authority Fred Minnick in Forbes.
Barrell Seagrass was bottled at 118.4 proof (59.2% ABV) and is now available at select retailers within the brand’s current 45 U.S. markets and online via the BCS website at www.barrellbourbon.com. The suggested retail price is $89.99.
For more information, follow Barrell Craft Spirits on Facebook, Twitter, LinkedIn, and Instagram or visit www.barrellbourbon.com.
Barrell Craft Spirits
Barrell Craft Spirits is an independent blender and bottler of unique aged, cask-strength sourced whiskey and rum spirits, that is recognized for its blending expertise. The company selects and blends products that explore different distillation methods, barrels and aging environments, and bottles them at cask strength. Every batch and single barrel is produced as a limited release and has a distinct flavor profile.
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Grain-to-Glass Distillery’s American Gin Rebrand Underscores Its Commitment to the Innovative People of Austin, Pays Homage to Texas Terroir
Austin, TX (March 3, 2021) – Still Austin Whiskey Co., a homegrown distillery situated in the heart of South Austin, today released a full packaging rebrand for its signature American Gin, the first rye gin made in the Lone Star State. The 100% handmade gin is uniquely crafted from a custom base of 70% Brasetto rye and 30% non-GMO white corn provided by Texas farmers. The spirit is then milled and distilled in-house in small 100-gallon batches in a copper pot still. It’s here that the distilled base spirit absorbs the various gin botanicals, including organic juniper berries, coriander seeds, cinnamon, citrus peels, elderflowers and allspice berries, while passing through the distillery’s 42-foot-tall custom column still. The end result is a perfectly balanced gin bottled at 90 proof (45% ABV), which features an initial brightness, creamy mouthfeel, soft floral and citrus notes, an earthy character, rye spice and a warm finish. In the words of Master Blender Nancy Fraley, who’s famous for her peerless ability to detect flavor notes, the gin is “exceptionally balanced, beautifully blended, and a pleasure to drink.”
A New Label, Naturally
For the new custom gin label, Still Austin commissioned internationally acclaimed artist and native Texan Marc Burckhardt to paint a series of portraits of “idealized” Austinites. These are visual representations of archetypes, a way of conceiving a “new Austin mythology” by celebrating the innovative people who make the city what it is. Each label provides a sense of the people who have influenced and inspired the team, while paying homage to the Texas terroir. The first label in the series, released last July, featured “The Musician,” the figure gracing the distillery’s Straight Bourbon label, which pays homage to the “Live Music Capital of the World.” Now the American Gin, also known as “The Naturalist,” becomes the second in the series. The woman in the picture is content: surrounded by lush landscape, inspired by majestic beauty and satiated with the Earth’s raw treasures, including the spirit’s multitude of botanicals hidden among the verdant surroundings.
“For The Naturalist, we make a custom, in-house base distilled at a lower ABV than your traditional grain neutral spirit,” said John Schrepel, Head Distiller. “The result is an approachable gin with structure and nuance that highlights 12 botanicals, which complement the unique rye base and create a well-rounded, complex experience.”
Still Austin is an independent craft whiskey distillery founded in 2015, focused on a true grain-to-glass concept that produces the highest quality whiskey using local resources and sustainable practices. Like “The Naturalist,” Still Austin views itself as an integral part of a larger landscape, aiming to let the natural world shine through its work as distillers. In pursuit of this goal, the team makes everything from scratch—milling the grains, fermenting the mash, and distilling the spirit in two types of stills—until they’ve created a perfectly balanced gin, made in small batches with real botanicals.
In August of 2020, the New York International Spirits Competition named Still Austin its “Texas Gin Distillery of the Year.” The distilling team is led by Head Distiller John Schrepel, Master Blender Nancy Fraley and veteran Master Distiller Mike Delevante, one of the most experienced and respected distillers in North America who designed the Still Austin distillery to make the highest quality of bourbon. That includes a 42-foot custom-made column, “Nancy,” (and her sister copper-pot still, “The Queen”) which give the distillers serious creative license to create unique new flavors and spirits.
Where to Buy
Still Austin’s gin is now available for order online via the Still Austin website: https://stillaustin.com/booze/american-gin/. In the coming weeks, gin lovers will begin to see the brand throughout Texas in both 375ml and 750ml bottles at fine liquor stores for a suggested retail price of $16 and $32, respectively.
For more information, visit www.stillaustin.com and follow Still Austin on Facebook at Facebook.com/StillATX, Twitter @StillATX and Instagram @Still_ATX.
About Still Austin Whiskey Co.
Founded in 2015 by three Austin families, Still Austin Whiskey Co. is a true grain-to-glass distillery, located at 440 East St. Elmo Road in the heart of Austin, Texas. All spirits are hand crafted using grains grown by Texas farmers. Still Austin’s collection of spirits includes the flagship Straight Bourbon Whiskey (aka “The Musician”) and American Gin (aka “The Naturalist”). Still Austin places a high value on sustainability, with a focus on cutting carbon emissions through local sourcing, increasing the biodiversity of the region through heritage grains, returning spent grains to local ranchers to feed their animals, and operating a distillery that is designed for energy efficiency and water conservation.
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