“Whiskey of the North” Will Offer Diverse Portfolio of Award-Winning Expressions Alongside Newly-Refurbished Como’s Restaurant
Detroit, MI (February, 2019) – Traverse City Whiskey Co. (TCWC), also known as the “Whiskey of the North,” has ventured slightly southeast within the state to open its first-ever Tasting Room in Metro Detroit come Springtime. The bar will be located alongside Como’s, the longstanding neighborhood restaurant, at 22812 Woodward at Nine Mile in historic Ferndale.The property was recently acquired by Peas and Carrots Restaurant Group, which is in the process of renovating the space. TheTasting Room will operate as a separate entity.
TCWC has been eyeing The Motor City for some time, as a way to establish a footprint in a major metropolitan area that’s well-recognized for its food and beverage programs and a stone’s throw from their home distillery in Traverse City, which houses the company’s original tasting room – The Stillhouse. The brand hopes to offer a “taste of up north” to their Detroit fan base, replicating everything from the rustic woodsy vibe down to its classic whiskey cocktails.
Entry to the new bar will be on the opposite side of the restaurant patio, off of Woodward. In warmer months, a garage door that acts as the Tasting Room’s window, can be lifted to give guests an open-air feel – like on the bay of Lake Michigan. Inside the venue, thirsty customers can choose from among 16 barstools or 12 high-top tables, which fill the remaining Northern Michigan-themed space. An interior door between the Tasting Room and Como’s will connect the two spaces, but the atmosphere and ambiance of each property will be distinct and unique.
Scheduled to open this spring, the brand’s full portfolio of whiskey will be available to purchase on-site, which includes its signature American Cherry Edition, Straight Bourbon XXX Whiskey, North Coast Rye, Port Barrel Finish and Barrel Proof Bourbon. Situated in the “Cherry Capital of the World,” the brand recently introduced all-natural Premium Cocktail Cherries to its lineup, which are currently available at Meijer locations nationally and online via Amazon. The cherries will be used to enhance the Tasting Room’s signature cocktails and sold alongside the whiskey by the jar. Bar bites will also be available from a condensed Como’s menu, including their unique take on Detroit Pizza.
For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter and Instagram @tcwhiskey.
About Traverse City Whiskey Co.
Traverse City Whiskey Co. isan independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.
Traverse City Whiskey Co. is a proud member of the Distilled Spirits Council of the United States (DISCUS).