Traverse City Whiskey Co. Introduces Trio of Whiskey Highballs: Craft Seltzers Made With Real Straight Bourbon Whiskey

Traverse City Whiskey Co. Introduces Trio of Whiskey Highballs: Craft Seltzers Made With Real Straight Bourbon Whiskey

Original, Citrus and Cherry Varieties Now Available in Michigan

Traverse City, MI (June 29, 2021) Traverse City Whiskey Co. (TCWC), a premium whiskey portfolio made in Michigan known as the “The Whiskey of the North,” has unveiled a signature line of Whiskey Highballs made with real straight bourbon whiskey.

Using Traverse City’s XXX Straight Bourbon Whiskey as the base (with a timeless profile of 75% corn, 21% rye and 4% malted barley), the new line of sessionable seltzers feature premium bourbon whiskey vs. sugar brew (malt). Each can features fresh juice and real ingredients with no added sugar.

The refreshing craft seltzers are now available in three varieties:

  • Original: premium aged bourbon, a dash of aromatic bitters and refreshing seltzer
  • Citrus: a squeeze of fresh citrus juice paired with premium aged bourbon
  • Cherry: Michigan tart cherry juice plus premium aged bourbon

“While there are several types of seltzers on the market right now, our whiskey highballs are actually made with real bourbon and no substitutes,” said Chris Fredrickson, co-founder of Traverse City Whiskey Co. “Beyond great taste, they’re convenient, portable and ideal for your next trip to the beach, on the slopes or at the campground.”

The distilling team, led by Fredrickson, strives to make quality products, inspired by patented distilling techniques invented by his great grandfather that were approved by the US PTO during the Prohibition era. Each whiskey is made in a 400-gallon, custom Kothe still that is naturally cooled by Michigan ground water. In addition to its signature XXX Straight Bourbon Whiskey, the portfolio includes TCWC’s award-winning Barrel Proof Whiskeys, North Coast Rye, and American Cherry Edition, the best-selling craft spirit in Michigan.

TCWC’s Whiskey Highballs are currently available in on- and off-premise establishments throughout Michigan, including all Meijer, Plum Market and Spartan Stores, with plans to distribute in other U.S. markets later this summer. Each variety is sold in four-packs featuring 12 fl oz recyclable aluminum cans for the suggested retail price of $12.99. They contain 5% ABV and 90 (original), 95 (citrus) and 115 (cherry) calories, respectively.

For more information, please visit and follow the brand on Facebook, Twitter and Instagram @tcwhiskey

About Traverse City Whiskey Co.

Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing all grains from the Midwest.

Traverse City Whiskey Co. is a proud member of the Michigan Spirits Association and Distilled Spirits Council of the United States (DISCUS).

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Gay Owned & Operated Cool Cat Wine Spritzers Celebrate NYC-Area PRIDE with Series of Special Events

Gay Owned & Operated Cool Cat Wine Spritzers Celebrate NYC-Area PRIDE with Series of Special Events

Highlights Include Special Performance by Scissor Sisters’ Jake Shears and DJ Dawson

New York, NY – (June 18, 2021) Cool Cat, a gay-owned, led and operated beverage company founded in New York which features a line of refreshing low-calorie wine spritzers, today announced an upcoming event series designed to celebrate PRIDE in the New York City area.

CEO and Co-Founder Rocco Venneri believes it’s essential that the lifestyle beverage brand is inclusive of all genders, ethnicities and sexual orientations, and brings together like-minded individuals who share similar values and experiences. Venneri is bringing this philosophy and ethos to life with several live Cool Cat sponsored PRIDE experiences:

June 19           FarmOn! Farm Disco – Pride Disco with Lady Bunny, DJ Lina Bradford and Christian Hogue, Hudson Valley, NY

June 24           Surf Lodge Pride – Special performance by Scissor Sisters’ Jake Shears and DJ Dawson, Montauk, NY

June 24-26     The Tea Dance Pride Festival – 3 Dollar Bill, Brooklyn, NY

June 25           Tea Dance – Baronet Rooftop @ The Asbury Hotel, Asbury Park, NJ

July 10            Queer Art Summerfest – 3 Dollar Bill, Brooklyn, NY

“As a gay owned and operated beverage alcohol company, we’re thrilled to collaborate with like-minded, supportive venue owners and top talent like Jake Shears and DJ Dawson,” said Venneri. “Cool Cat is about leading culture forward, breaking barriers, and inspiring other minorities to follow their dreams. With hard work and the right team, anything is possible.”

More than a drink, Cool Cat is a unique lifestyle brand that offers refreshing wine cocktail experiences with the ease and convenience of a canned drink. Named “Best Spritzer” by and awarded a Gold Medal by The Fifty Best, the naturally flavored spritzers are currently available in Original (Elderflower Mint Lime) and Citrus flavors, with new Berry and Grapefruit flavors launching this summer. Each features a base of California Pinot Grigio, cane sugar, and are naturally gluten free. At 6.9% ABV they are a smart alternative to other alcoholic beverages, containing just 150 calories and two carbohydrates per 12-ounce can.

Cool Cat Wine Spritzers are also ideal for Cool Cats on the go – they’re portable; recyclable; park, beach and festival friendly; and provide more bang for the buck than a traditional bottle of wine. The suggested retail price for a 4-pack of 12oz cans (355ml) is $15.99.

Cool Cat is available for purchase online at and at select on-and off-premise locations in New York, New Jersey, Connecticut, Florida, and Georgia.

For more information, follow the brand @drinkcoolcat on Instagram, Facebook, LinkedIn and Spotify, or visit

To find a store near you visit,

About Cool Cat

Cool Cat is a minority owned, operated and led lifestyle company founded in 2018 in Chelsea, NYC. Launched in April 2020, Cool Cat Wine Spritzers are currently distributed in New York, New Jersey, Connecticut, Georgia, and Florida. Discover the brand online at or on Instagram and Facebook @drinkoolcat.

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Bourbon Charity Exceeds $1MM Total Funds Raised Leading Into Father’s Day “Ultimate Bourbon Giveaway”

Bourbon Charity Exceeds $1MM Total Funds Raised Leading Into Father’s Day “Ultimate Bourbon Giveaway”

Sponsored by Bardstown Bourbon Company, Non-Profit Combines Charity With Bourbon to #drinkforachange

Chandler, AZ (June 7, 2021) – Bourbon Charity, a 501(c)(3) non-profit organization, is thrilled to announce that in two short years, it has raised $1.2 million for 26 different charities. The organization is also now fully funded thanks to its Bourbon Hood group of passionate monthly givers, which ensures that 100 percent of funds raised will be donated to charity. The news comes just weeks before Bourbon Charity’s annual Father’s Day “Ultimate Bourbon Giveaway,” in partnership with Bardstown Bourbon Company.

“Giving back and celebrating a love of bourbon are at the core of Bardstown Bourbon Company,” said Bardstown Bourbon Company CEO Mark Erwin. “We are thrilled to partner with an organization like Bourbon Charity that lives out those values and allows us to raise funds for a great cause.”

Participants in the upcoming Father’s Day event will have the opportunity to purchase raffle tickets for theUltimate Bourbon Giveaway” for the chance to win coveted prizes, including:

  • Lunch and tour for eight with Bardstown Bourbon Company Master Distiller Steve Nally. Enjoy a private, behind the scenes look at every part of the BBCo. production process with bourbon hall of famer, Steve Nally. Then, sit down with Steve for a fantastic on-site restaurant experience. ($1,200 value)
  • A bottle of Bardstown Bourbon Company’s Distillery Collection.Innovation, collaboration, and exclusivity come together in this Distillery Collection. These one-time, limited offerings present the best of Bardstown Bourbon’s dedication to the art and science of bourbon. ($199 value)
  • Cocktail Class for Eight.Bring seven of your closest friends for a private cocktail experience in the Bardstown Bourbon Company elegant rickhouse lounge, Pete’s Place, named after late Founder Peter Loftin. Learn how to make the Kentucky classics through this fun, hands on experience. ($480 value)
  • Vintage Whiskey Experience for Eight.Enjoy a tasting of three rare, vintage whiskeys. This guided flight takes place in Bardstown Bourbon Company’s magnificent vintage whiskey library, showcasing over 400 bourbons and ryes, dating back to 1892. ($1,200 value)
  • Pappy Van Winkle – 23, 20, 15-year and the Van Winkle Lot ‘B’ and 10-year
  • Buffalo Trace Antique Collection – including William Larue Weller, Eagle Rare 17 Year, Sazerac 18 Year, George T. Stagg and Thomas H. Handy
  • Chris Stapleton signed E. H. Taylor, Jr. Single Barrel Bourbon “Bottled in Bond Day” commemorative edition distilled at Buffalo Trace Distillery. Nine years old, Bottled in Bond at 100 proof, limited edition, single-barrel release not available for sale at retail

Tickets are available online through June 20, 2021 in the following denominations: $10 (25 tickets), $25 (150 tickets), or $50 (500 tickets). Each ticket affords participants a chance to

win any giveaway. Winners will be announced on Friday, June 25, 2021 via Instagram Live (@bourboncharity). Proceeds will benefit the following eight core charities that were voted on by the Bourbon Charity community: Children’s Tumor Foundation, St. Jude, Feeding America, Boys & Girls Club of America, Leukemia & Lymphoma Society, Breast Cancer Research Foundation, Autism Speaks, Prostate Cancer Foundation.

Founded in 2019 when his “Pops” was diagnosed with prostate cancer,  Brandon Hunt donated his bourbon collection to start the organization. In one year’s time, Bourbon Charity has enlisted 12,000+ supporters whose passion for combining charity with bourbon to #drinkforachange has raised more than $1.2MM to 26 charitable causes, including: Prostate Cancer Foundation, Children’s Tumor Foundation, Fisher House Foundation, Dare to Care, and charity: water. All donations are tax deductible.

“Father’s Day is an especially significant day for me in light of my Pops’ prostate cancer diagnosis,” said Brandon Hunt, Founder, Bourbon Charity. “Between that experience and a few other challenging events for my family and friends, I’m committed to helping make a difference in others’ lives. And I’m continually amazing and inspired by this passionate and likeminded bourbon community that has joined me for the ride.”

The online fundraising model has served the organization well, especially given the current state of the world. In addition to barrel picks, Bourbon Charity hosts several online fundraising events throughout the year, featuring rare and allocated whiskey, such as Pappy Van Winkle, Eagle Rare, Weller, Sazerac, George T. Stagg and more.

Join the Bourbon Hood

Another way to get involved is to join the Bourbon Hood, a passionate community of 650 monthly givers that help to ensure every public dollar donated help the supported charities. Bourbon Hood members receive ticket entries in each fundraiser as well as exclusive merchandise and discounts. For more information, visit

For more information about Bourbon Charity and to donate, visit Follow Bourbon Charity on Facebook at and Instagram @bourboncharity

About Bourbon Charity

Bourbon Charity is a nonprofit organization of more than 12,000 supporters and growing that raise money for charity. Core supported charities include: Prostate Cancer Foundation, Children’s Tumor Foundation, Fisher House Foundation, Dare to Care, and charity: water. Bourbon Charity is registered as a 501(c)(3) as Brandon’s Bourbon dba Bourbon Charity. We are a tax exempt organization.

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