Strategic Partner Responsible for All Commercial-Facing Activities Including Wholesale and Retail Management
Louisville, KY (February 5, 2024) – Barrell Craft Spirits® (BCS), the original independent blender known for its unique, aged, cask strength whiskey, has enlisted Twenty20 Beverages for national sales and trade marketing support, effective March 1st. Twenty20 will be responsible for all commercial-facing activities including wholesale and retail management. As an extension of the BCS team, they will develop brand and commercial strategies and provide feet on the street sales teams across the U.S.
“Twenty20 Beverages specializes in developing ultra-premium craft spirits brands like ours,” said BCS Founder Joe Beatrice. “Their team will help to bridge the gaps between the consumer, distributor, and supplier on our behalf. We look forward to working with them as we continue to broaden the brand’s distribution within the U.S.”
“We look forward to our partnership with Barrell Craft Spirits in the United States,” says John Ormiston, Partner Twenty20 Beverages. “Our quality brand building approach will work very well with the BCS portfolio. We look forward to building a close working relationship with the BCS leadership team, furthering their legacy, and building upon the success that they have achieved.”
Founded in 2013 in Louisville, Kentucky, BCS selects and blends products that explore different distillation methods, barrels, and aging environments. BCS’s extensive stocks of high-quality casks mean it can craft extraordinary blends that maximize the nuances of each ingredient. Creative finishes and a liberated approach to blending guides every product release.
Barrell Craft Spirits®
Louisville-based Barrell Craft Spirits® is the original, pre-eminent independent blender of unique, aged, cask strength whiskey and rum. Recognized for our blending expertise since 2013, we skillfully design, produce, and launch leading, unique products that surprise and delight whiskey aficionados and novices alike. Our cask-strength small-batch and single-barrel releases have quickly become an influencing force in American whiskey, winning awards from the world’s most prestigious distilled spirits publications and competitions. Barrell Craft Spirits®, Barrell®, Barrell Bourbon® and Barrell Rye® are registered trademarks owned by Barrell Craft Spirits LLC.
Twenty20 Beverages was founded in 2015 with the vision of helping high potential spirit brands thrive in an environment dominated by huge multi-national beverage companies. We partner with some of the best independent spirit brands to deliver sales and marketing results in the US market. Our team prides itself on quality execution of our sales and marketing objectives. We develop personal relationships with our supplier partners, and we work closely with distributors and the trade to deliver results.
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