Initial Offering Includes Original Elderflower Mint Lime & Citrus
New York, NY (October 20, 2020) – Cool Cat, a refreshing new line of low-calorie wine spritzers, recently launched its first two flavors in select markets: Original (Elderflower Mint Lime) and Citrus.
Named “Best Ready to Drink Beverage” and awarded a Gold Medal by The Fifty Best earlier this year, the naturally flavored spritzers feature a base of California Pinot Grigio, cane sugar, and are naturally gluten free. At 6.9% ABV they pack a punch, but are a better alternative to many other alcoholic beverages, containing just 150 calories and two carbohydrates per 12-ounce can.
More than a drink, Cool Cat is a unique lifestyle brand that offers refreshing wine cocktail experiences with the ease and convenience of a canned drink for a new generation of doers, explorers, seekers, and creators.
“We’re building a uniquely delicious beverage brand, but also a community of fearless Cool Cats,” said co-founder and CEO Rocco Venneri. “As a minority business owner, it’s essential that we’re inclusive of all genders, ethnicities, and sexual orientations, and bring together like-minded individuals who share similar values and experiences.”
Cool Cat tastes great right out of the can, but can also be poured over ice or used as a mixer in cocktails. Cool Cat has started popping up at New York hot spots likeThe Standard Hotel and STK Downtown, and on the cocktail menu at Bottino, which is currently featuring an Autumn Sangria made with Cool Cat Original.
The spritzers are also ideal for Cool Cats on the go – they’re portable; recyclable; park, beach and festival friendly; and provide more bang for the buck than a traditional bottle of wine. The suggested retail price for a 4-pack of 12oz cans (355ml) is $17.99.
The duo of spritzers is now available for purchase online at www.drinkcoolcat.com and at select on-and off-premise locations in New York, Connecticut, and Georgia. While some said 2020 was “poised to be the summer of the wine spritzer,” Cool Cat is just getting started. The team plans to launch the lifestyle brand in several new markets in the coming year and will also introduce two new flavors. To find a store near you visit, https://drinkcoolcat.com/store-locator. Cool Cat is offering free shipping on all orders through December 2020.
About Cool Cat
Cool Cat is a minority owned, operated and led lifestyle company founded in 2018 in Chelsea, NYC. Launched in April 2020, Cool Cat Wine Spritzers are currently distributed in New York, Connecticut and Georgia with plans to expand into additional markets in 2021. Discover the brand online at drinkcoolcat.com or on Instagram and Facebook @drinkoolcat.
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