America’s First Blue 0-Calorie Sweetener Gives Consumers the Chance
to Win One of 30 GIA Graded Diamonds & Hundreds of Additional Prizes
Chicago, IL (April 1, 2014)  – For more than 30 years, Equal® has added sweetness to America’s favorite beverages and recipes. The trusted brand and leader among 0-calorie sweeteners will celebrate its history with a “30 Years of Love” diamond giveaway sweepstakes.
From April 1, 2014, through September 30, 2014, consumers can look inside specially marked boxes of 115, 230 and 250-count boxes of Equal® 0-calorie sweetener for a chance to win one of 30 “Grand Prizes” – a 0.5 carat GIA Graded diamond with an approximate retail value of $2,000.  Another 300 winners will qualify to receive a “First Prize” – a $100 Visa® Prepaid Virtual Account, which can be used wherever Visa® Debit cards are accepted online.  Follow the instructions inside the box to enter the code online for a chance to win.  There is no purchase necessary to enter or win.  Prizes must be claimed and codes entered by October 30, 2014.  For the complete “30 Years of Love” diamond giveaway sweepstakes official rules, visit
“Our fans have made these the sweetest years ever,” said Julie Higgins, Senior Manager of Brand Marketing for Equal®.  “To return the love, we wanted to do something extra special for them.  What says ‘love’ better than diamonds?”
The “30 Years of Love” campaign commemorates the sweetest years in the brand’s history which began in 1979 when Merisant®, the manufacturer of Equal®, launched in Europe.  In the ‘80’s, the Company launched Equal® in the U.S.  The Equal® brand expanded in 2010 with their own line of sucralose (yellow) and saccharin (pink) packets.
Equal® products are available at grocery, mass, club and drug stores.  Consumers can also look for the brand in the sweetener caddy at coffee shops and restaurants.  Equal® is offered in 115 and 230-count boxes for a suggested retail price of $3.29 and $5.99 respectively.  Equal Spoonful 4oz has a suggested retail price of $3.29.  Retail prices may vary by market.
For more information, visit or find the brand on facebook
About Equal®
For more than 30 years, Equal® has offered its trusted “blue” packets using the ingredient of aspartame.  Equal also offers yellow (sucralose) and pink (saccharin) packets that bear the brand name and deliver the quality and taste consumers expect.  Equal® is a registered trademark of Merisant Company.
About Merisant Company
Merisant Company, the manufacturer of Equal® brand 0-calorie sweetener, is a privately held company headquartered in Chicago.  Merisant is a global leader in the sweetener industry and has a presence in more than 90 countries with over 420 employees worldwide.
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