February 2013 – Pure Via®, the all-natural, zero-calorie sweetener that’s made from the sweetest part of the stevia plant, now has a sweet new look.  Moving forward, both the brand’s packaging and website will feature a natural look and feel that better reflects the health-conscious and active lifestyle of the Pure Via user.

The new packaging features inviting earth tones, including warm and welcoming shades brown and green, which breathe new life into the brand.  The consumer’s eye is quickly drawn to the mouth-watering blueberries and raspberries dusted with Pure Via that sit atop a soft bed of stevia leaves.  While the brand was crafted to be perfect in coffee, Pure Via can also be used to sweeten other hot or cold drinks or sprinkled on cereal, fruit or yogurt.  The increased number of stevia leaves that now appear on the carton and in the brand’s logo communicate the circle of life, energy and movement.  As before, the eco-friendly packaging is made from 100% recycled fiber, with 35% post-consumer content, to help reduce the planet’s carbon footprint and save its forests.

The new Pure Via website contains similar earth tones along with striking photographs that portray the simple beauty of a bohemian lifestyle.  Easier navigation allows users to quickly find product information, healthy lifestyle tips, traditional recipes and tasty treats, as well as offers and promotions.  Visitors to the site can now also visit the “you” section to take a ‘Lifestyle Quiz,’ or use the sugar and body mass index (BMI) calculators to learn about their weight category and the amount of sugar they’re adding to their diet.

Pure Via® is available in 40ct. and 80ct. boxes and a 4oz. jar for suggested retail prices of $2.49, $4.29 and $4.99 respectively.  Consumers can purchase Pure Via® in the sweetener aisle at grocery, club and mass merchandise stores across the U.S. and online at www.purevia.com.   Pure Via® is a registered trademark of Whole Earth Sweetener Company LLC.

Discover more at the newly designed www.purevia.com or www.facebook.com/PureViaUS   

About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives.  Formed in 2006, Whole Earth Sweetener Company LLC launched its first all-natural sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop products that are perfectly natural and naturally pure.  Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacturing, marketing and distribution of tabletop sweeteners, with sales in over 90 countries.  For more information, visit www.wholeearthsweetener.com

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