Original, Citrus and Cherry Varieties Now Available in Michigan

Traverse City, MI (June 29, 2021) Traverse City Whiskey Co. (TCWC), a premium whiskey portfolio made in Michigan known as the “The Whiskey of the North,” has unveiled a signature line of Whiskey Highballs made with real straight bourbon whiskey.

Using Traverse City’s XXX Straight Bourbon Whiskey as the base (with a timeless profile of 75% corn, 21% rye and 4% malted barley), the new line of sessionable seltzers feature premium bourbon whiskey vs. sugar brew (malt). Each can features fresh juice and real ingredients with no added sugar.

The refreshing craft seltzers are now available in three varieties:

  • Original: premium aged bourbon, a dash of aromatic bitters and refreshing seltzer
  • Citrus: a squeeze of fresh citrus juice paired with premium aged bourbon
  • Cherry: Michigan tart cherry juice plus premium aged bourbon

“While there are several types of seltzers on the market right now, our whiskey highballs are actually made with real bourbon and no substitutes,” said Chris Fredrickson, co-founder of Traverse City Whiskey Co. “Beyond great taste, they’re convenient, portable and ideal for your next trip to the beach, on the slopes or at the campground.”

The distilling team, led by Fredrickson, strives to make quality products, inspired by patented distilling techniques invented by his great grandfather that were approved by the US PTO during the Prohibition era. Each whiskey is made in a 400-gallon, custom Kothe still that is naturally cooled by Michigan ground water. In addition to its signature XXX Straight Bourbon Whiskey, the portfolio includes TCWC’s award-winning Barrel Proof Whiskeys, North Coast Rye, and American Cherry Edition, the best-selling craft spirit in Michigan.

TCWC’s Whiskey Highballs are currently available in on- and off-premise establishments throughout Michigan, including all Meijer, Plum Market and Spartan Stores, with plans to distribute in other U.S. markets later this summer. Each variety is sold in four-packs featuring 12 fl oz recyclable aluminum cans for the suggested retail price of $12.99. They contain 5% ABV and 90 (original), 95 (citrus) and 115 (cherry) calories, respectively.

For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter and Instagram @tcwhiskey

About Traverse City Whiskey Co.

Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing all grains from the Midwest.

Traverse City Whiskey Co. is a proud member of the Michigan Spirits Association and Distilled Spirits Council of the United States (DISCUS).

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