Whiskey Enthusiasts Encouraged to Participate in a Citywide Scavenger Hunt to Find All of the Barrels Around Town

Traverse City, MI (June 29, 2022)Traverse City Whiskey Co. (TCWC), aka The Whiskey of the North, has stationed painted barrels throughout the city in honor of the National Cherry Festival. Each barrel was hand-painted by a local artist. Today through Labor Day, the company is encouraging locals and visitors alike to participate in a citywide scavenger hunt to locate the various barrels. Throughout the promotion, the TCWC Facebook and Instagram pages will provide clues as to the location of said barrels.

“We wanted to celebrate this year’s Cherry Festival in a fun and creative way,” said Chris Fredrickson, Founder & President, Traverse City Whiskey Co. “We’re excited for folks to locate and see these incredible works of art.”

How it Works: Scan, Selfie, Social

Participants who find a barrel can scan the QR Code to learn more about the program, via a landing page located at TCWhiskey.com. As an incentive, folks who successfully find (1) barrel (apart from the one located at the TCWC Stillhouse) will win $5 off any purchase of $10 or more at the TCWC Stillhouse. Participants who find (5) barrels will win a hat or a t-shirt and those who find (10) barrels will win a VIP Tour of TCWC for up to six people. To be eligible, folks must take a selfie with each barrel and post it to their personal Facebook or Instagram account and tag @tcwhiskey, using #barrelhunt22. Prizes must be redeemed in-person at the TCWC Stillhouse, located at 201 E. 14th St in Traverse City by Monday, September 5, 2022. Must be 21 years of age to participate. No purchase necessary. For the official rules and regulations please visit: https://www.tcwhiskey.com/barrel-hunt/

Going Once, Going Twice, Sold!

At the end of the barrel program, TCWC will auction off a select number of barrels to the public during an event at The Stillhouse to be announced. Proceeds will benefit a local charity or charities.

Known as “The Whiskey of the North,” TCWC draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing grains from the Midwest. The distilling team, led by Fredrickson, makes quality products, inspired by patented distilling techniques invented by his great grandfather during the prohibition era.

The core TCWC portfolio of products, including its award-winning Barrel Proof offerings, are available online via Reserve Bar and Beverage Warehouse and at on- and off-premise establishments in nearly 30 U.S. States, including throughout Michigan.

For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter and Instagram @tcwhiskey

About Traverse City Whiskey Co.

Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.

Traverse City Whiskey Co. is a member of the Distilled Spirits Council of the United States.

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