New “Rock & Rye” Made with Straight American Whiskey and All-Natural Ingredients Aims to Disrupt The Flavored Whiskey Category
CHICAGO, IL (May 7, 2019) – Stolen Spirits, known for creating the world’s first smoked rum and award-winning 11 year-old single-grain whiskey, announced today the launch of Stolen X, the newest member of the Stolen family of craft spirits. Spirits Investment Partners, the group behind Stolen Spirits, expects Stolen X to be a disruptive challenger in the booming flavored whiskey category.
Based on a pre-prohibition spirit known as “Rock & Rye,” Stolen X is made with straight American rye whiskey, blended with organic raw honey and real orange peel. The aged rye whiskey and all-natural ingredients create a smooth and perfectly balanced flavor profile similar to that of an Old fashioned. At 80 proof, the whiskey stands proud with subtle notes of honey and citrus that bring a smooth finish. Stolen X is perfect as a shot or can be enjoyed over ice.
“Humans have been drinking horrible shots since the discovery of fermentation,” said Marc Bushala, CEO of Spirits Investment Partnership. “There has not been much evolution from the swill that we hoisted in college to what people are shooting today. I don’t really recall why we did shots of a certain herbaceous concoction that looks and tastes like shoe polish, but I remember that we drank a lot of it. The main difference with the popular shot brands today is the use of artificial flavors and sweeteners to make bad booze more palatable – we think that people will love great rye whiskey blended with all natural ingredients that actually tastes good.”
Stolen X is currently available at both on- and off-premise establishments in 750ml bottles with a suggested retail price of $24.99. This summer, the brand plans to launch a One Liter ($29.99) and 100ml cans ($2.99).
“The Bottle itself is as distinctive as the liquid inside,” said Ryan Perry, Product Development and COO of Spirits Investments Partners. “The glossy black bottle with a big white ‘X’ captures the simplicity and purity of the product with all the bravado of the Stolen brand.”
Distributed in partnership with Breakthru Beverage Group, Young’s Market, RNDC and other top tier independent wholesalers, Stolen X is available in California, Colorado, Connecticut, D.C., Florida, Illinois, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, Tennessee, and Texas. By 2020, the brand aims to be in more than 30 states.
“We are proud of our collaboration and the success we continue to experience as the distributor partner to Stolen in helping the team grow their portfolio over the past three years,” said Danny Wirtz, Vice Chairman of Breakthru Beverage Group. “We are particularly excited about the path forward and their newest innovation, Stolen X, which has the taste profile and brand bravado to be a formidable challenger in the flavored whiskey category.”
For more information about Stolen Spirits and Stolen X, visit www.thisisstolen.com. Follow the brand on Facebook @ThisIsStolen and on Twitter and Instagram @thisisstolen
About Stolen Spirits
Stolen Spirits is a collection of unique spirits born in Auckland, New Zealand. The portfolio includes an exceptional 11-year-old single grain whiskey, a Jamaican pot stilled over-proof rum, and the world’s first smoked rum. The Stolen family shares the same essential DNA; high quality, distinctive and unconventional character.
About Spirits Investment Partners
Spirits Investment Partners (SIP) is a boutique innovation and brand development company focused in the spirits sector, comprised of a team of highly-seasoned distilled beverages professionals with expertise spanning branding to production, sales, marketing, and finance.
Stolen Skus: United States, Australia, New Zealand
Stolen Dark Rum | Stolen Gold Rum | Stolen Over-Proof Rum | Stolen Smoked Rum |Stolen White Rum | Stolen 11 Whiskey | Stolen X
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Award-winning expression offers a modern take on the classic spirit and features a disruptive blend of botanicals
Dripping Springs, TX ( April 15, 2019) – Treaty Oak Distilling, the vanguard distillery that has been at the leading-edge of the small spirits movement for over a decade, is proud to announce its Waterloo No.9 Gin was recently awarded a Gold Medal at the 2019 San Francisco World Spirits Competition (SFWSC). This year’s event, one of the most influential competitions of its kind, featured nearly 3,000 spirits, the largest in its 19-year history.
Waterloo No. 9, the first gin to be introduced in the state of Texas, is crafted in the New Western style, allowing the locally sourced botanicals to shine. The expression draws inspiration from a traditional dry gin by utilizing ingredients such as juniper, coriander, and anise. But, its perhaps best defined by its unique floral and citrus qualities, like ginger, grapefruit zest, lavender, the latter two of which are sourced from the Texas valley, thanks to a partnership with Dr. Mani Skaria, founder of U.S. Citrus, who developed a proprietary USDA certified micro-budding citrus propagation technique.The Waterloo name pays homage to the original name for the city of Austin. No.9 refers to the ninth expression the team selected from among 100 recipes. A gin as big as Texas, No.9 also previously won the coveted “Gin Masters Award” in London from among more than 300 entries.
“We strive to make spirits that purposefully break from convention in order to create something new, or even curious. Our gins will make you rethink everything you thought you knew about this spirit,” said Daniel Barnes, founder of Treaty Oak Distilling. “We’re proud to be the most awarded distillery in Texas and thrilled to receive such a high honor from the San Francisco World Spirits Competition.”
The award-winning Waterloo Gin portfolio also includes Waterloo Antique Gin and Waterloo Old Yaupon. The longest aged gin on the market, Antique is barreled on-site before aging under the Texas sun in first use American White Oak barrels for 24 months. Distilled with local botanicals and Texas spring water, it flaunts a sweet floral and vanilla nose, and then reveals dark, herbal flavor notes, presenting hints of nutmeg and leather, before a sweet-spicy cinnamon finish. The newest addition to the gin portfolio is Waterloo Old Yaupon, a unique take on an Old Tom Gin, meaning an 18thcentury London Dry. Pale-yellow in appearance, this 90-proof gem features botanicals such as Yaupon Holly, Juniper, Kaffir Lime, Anise, which are then back-sweetened with Wildflower Honey.
The trio of gins are born of both science and experience, created in custom made pot and column stills with Treaty Oak’s proprietary distillation process. Comprised of distillers, sommeliers, botanists and architects, the crew draws inspiration from the past, but also the world around them. They meticulously select the best ingredients and adhere to stringent aging processes and distilling methods to ensure the highest-quality products. Each gin is distilled in Dripping Springs, using limestone-filtered Texas spring water.
The brand recently introduced a fresh new look for the full Waterloo Gin portfolio,courtesy of creative powerhouse Crispin Porter+Bogusky, with assistance from Treaty Oak Creative Director, Rachael Barnes. The new bottles showcase a sleek new shape, with disruptive paint strokes in blue (Waterloo No.9), black (Waterloo Antique) and green (Waterloo Old Yaupon) over a delicate juniper stem wrapped in oak leaves.
Waterloo No.9 ($24.99) and Waterloo Antique Gins ($29.99) are now available in 750ml bottles at both on- and off-premise establishments in Florida, Georgia, Illinois, Michigan, Tennessee and Texas. Waterloo Old Yaupon Gin ($24.99) can be found in select retailers. Retail prices may vary by market. For more information, please visit www.waterloogin.com
Located on a 28-acre ranch at 16604 Fitzhugh Road in Dripping Springs, Texas (approximately 25 miles south of Austin), Treaty Oak is open to the public Thursday (Alice’s Restaurant only) and Friday from 4-9pm, Saturday from 12-9, and Sunday from 12-6pm. The distillery offers tours on Saturdays from 1-6pm, which provides a behind the scenes look into the distilling process and history of Treaty Oak. Admission for a 30-minute tour is $15 and includes a spirit tasting and a rotating seasonal cocktail. Reserve your spot here: www.treatyoakdistilling.com/tours. Walk-ins are accepted (subject to availability). For private tours, call (512) 599-0335. The facility also houses Alice’s Restaurant, a full kitchen and bar featuring Texas-centric food and beverage; The Cocktail Lab, where science meets the art of cocktailing; Rick House Bar, which is also available to rent for special events; a visitor center; The Bottle Shop, where guests can purchase brand gear and limited-edition whiskey expressions only available at the distillery; and family-friendly entertainment, including live music, yard games and a kids play area.
About Treaty Oak Distilling
Treaty Oak Distilling is a collective of distillers, sommeliers, botanists and architects based in Dripping Springs, Texas who are in pursuit of making the best spirits. They look to film, music, cultural exchange and beyond to push and fuel a path forward. Inspired by the world around them, they have crafted an unbound lineup of spirits: Ghost Hill Texas Bourbon, Red Handed Bourbon, Red Handed Rye Whiskey, Waterloo No.9 Gin, Waterloo Antique Gin and Waterloo Old Yaupon Gin. Connect with Treaty Oak Distilling on Facebook and Instagram. Drink responsibly.
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Award-Winning Portfolio of Flavors Now Available in Nearly 15 U.S. Markets
Austin, TX (April 1, 2019) – Mighty Swell Spritzer Co., the low calorie, low sugar spiked beverage, recently added Cherry Lime to its portfolio. The new flavor utilizes naturally derived ingredients to deliver the taste of juicy red cherries with a hint of zesty lime. It’s the latest line extension in a series first introduced in 2016, which also includes Watermelon Mint, Grapefruit, and Peach.
“Mighty Swell Spiked Spritzers were born of a desire to create a premium tasting, ready-to-drink alcoholic beverage that fits consumers active lifestyles and thirst for flavor,” said John Beal, General Manager for Mighty Swell Spritzer Co.“ The newest addition to our lineup embodies the spirit of the brand by offering a deliciously light effervescent taste with 5% ABV. We’re aiming to become a household name and the number three hard seltzer in the U.S. by 2021.”
As a company developed and headquartered in the heart of Austin, TX, the city’s vibe has continued to inspire Mighty Swell to strike the perfect balance between living an active lifestyle and relaxing in the sun with an ice-cold Mighty Swell in-hand. Perfect right out of the can, over ice or as a base for your favorite signature cocktail, each 12-ounce can contains 5% ABV (cold-brewed sugar alcohol), 110 calories and 4 grams of sugar.
Mighty Swell is now available in a wide range of retail locations throughout the following U.S. markets: CO, CT, FL, GA, MA, NC, NJ, NY, RI, SC, TN, TX, VA and WI. To search for the nearest store by zip code, please visit: https://mightyswell.com/where-to-buy
See below for little more about each individual flavor:
- Cherry Lime – Juicy red cherries with a hint of zesty lime. Instantly refreshing! Flavor notes: slightly sweet cherry, fresh squeezed lime, brightly effervescent
- Grapefruit – Ruby red grapefruit with citrus zip and a crisp, fruity finish. Flavor notes: balance of sweet and tart, well-rounded, never bitter, orange-like juiciness
- Peach – Fruit forward with light citrus and orange blossom. Flavor notes: fresh peach jam, hints of citrus, slightly floral
- Watermelon Mint – Sweet, refreshing watermelon meets the coolness of mint. Flavor notes: crisp, bright mint, fruity juicy melon, balanced sweetness
Mighty Swell offers individual flavors sold in 6-packs for the suggested retail price of $9.99. In addition, the variety 12-pack features all four flavors for $15.99.
All Mighty Swell products are gluten-free, use vegan-friendly ingredients, and are proudly made in the USA. They utilize a clean ingredient deck and therefore do not contain high-fructose corn syrup, artificial flavors, added sugars, sodium benzoate, or food dyes.
Tastings.com also recently awarded the brand a Gold Medal for its new packaging design at the 2018 World Beer Championships.
For more information, please visit www.mightyswell.com and follow the brand on Facebook (@mightyswellspritzers) and Instagram (@mightyswell)
About Mighty Swell Spritzer Co.
Austin, Texas-based Mighty Swell Spritzer Co. is on a mission to rescue people from the bland and artificial with light and brightly effervescent, fruit forward spiked spritzers made with naturally derived ingredients. The company’s product line includes four refreshing flavors: Cherry Lime, Watermelon Mint, Grapefruit and Peach. Mighty Swell Spiked Spritzers are available in 12-ounce cans at finer retail shops in CO, CT, FL, GA, MA, NC, NJ, NY, RI, SC, TN, TX, VA and WI.
Most Premium Expression in the Michigan Brand’s Line-Up Earns Double Gold Medal
Traverse City Whiskey Co. (TCWC), a premium whiskey and bourbon portfolio made in Michigan and known as the “The Whiskey of the North,” is proud to announce its Barrel Proof Limited-Edition Bourbon was recently awarded a Double Gold Medal at the 2019 San Francisco World Spirits Competition (SFWSC). This year’s event, one of the most influential competitions of its kind, featured nearly 3,000 spirits, the largest in its 19-year history.
TCWC’s Barrel Proof Bourbon is having a moment as it also captured Gold at The 8thAnnual Denver International Spirits Competition (2019) and was named among the ‘Top 100 Spirits of 2018’ by Wine Enthusiast magazine.
As the most premium offering in the Traverse City Whiskey Co. line-up, Barrel Proof features a mashbill of 75% Corn, 21% Rye and 4% Malted Barley, is barreled between 115-120 proof and bottled four or more years later. Once the Barrel Proof cask reaches maturity, it is pumped through a filter to remove any residual charcoal and transferred directly into the bottles. It’s commonly referred to as the purest, untouched version of the whiskey.
“Not all whiskey barrels are created equal. We reserved our most flavorful for this Limited Edition release. This is Traverse City Whiskey, pure and uncut, bottled at full barrel proof,” said Chris Fredrickson, co-founder of Traverse City Whiskey Co. “We crafted Barrel Proof with life’s simpler moments in mind — it’s meant to be enjoyed smoothly and richly, or whichever way you please.”
Arguably more popular than Barrel Proof is the company’s American Cherry Edition, which features more than 10 pounds of local Montmorency Sour Cherries straight from the “Cherry Capital of the World.”Rounding out the award-winning portfolio are the brand’s XXX Straight Bourbon Whiskey, Port Barrel Finish and North Coast Rye. The distilling team, led by Fredrickson, strives to make quality products, inspired by patented distilling techniques invented by his great grandfather that were approved by the US PTO during the Prohibition era. Each whiskey is made in a 400-gallon, custom Kothe still that is naturally cooled by Michigan ground water.
TCWC Barrel Proof Bourbon is available in 750ml bottles at both on- and off-premise establishments in the following markets: MI, IL, WI, NY, DC, FL, CA, NV and AZ. The suggested retail price is $79.99, which varies slightly by market.
For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter and Instagram @tcwhiskey
About Traverse City Whiskey Co.
Traverse City Whiskey Co. isan independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.
Traverse City Whiskey Co. is a proud member of the Distilled Spirits Council of the United States (DISCUS).
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More than 40 Top Chicagoland Restaurants Unite for One Day to Help Raise Vital Funds for Test Positive Aware Network (TPAN) in Chicago
Dining Out For Life® (DOFL) returns to Chicago on Thursday, April 25. Founded in 1991, the annual, international event raises vital funds for HIV/AIDS service organizations. Participating restaurants donate a percentage of their daily sales to DOFL and diners contribute simply by enjoying their meal with the organization’s partners. All proceeds from this year’s Chicago event will benefit Test Positive Aware Network (TPAN) in Chicago to continue to provide FREE services to the local community.
This year’s event features more than 40 Chicagoland restaurants and counting, including Anteprima, Cherry Circle Room, Crio, Ella Elli, Farmhouse Evanston, Marchesa, Mia Francesca, Peninsula Hotel’s The Lobby, Rogers Park Social and Space 519 – which represent many of the city’s diverse neighborhoods.
For a full list of participating restaurants, please visit:
Seven-year DOFL national spokesperson, the host of Chopped on The Food Network and former Chicago resident, Ted Allen says, “For me, it’s a great privilege to give my time alongside people who work full-time in this field. Dining Out For Life gets more guests into local restaurants and all of the local money stays local. It enriches the culinary community and feeds people.”
Visit www.tpan.com/dining-out for more information.
AboutDining Out For Life:
Dining Out For Life®, which began in 1990, is an one-night fundraising event in cities throughout the U.S. and Canada. This annual event raises money for community-based organizations that serve people living with or impacted by HIV. With the generous participation of restaurants, volunteers, corporate sponsors and dining patrons, all funds raised support life-saving HIV/AIDS care and services for people within the community. Dining Out For Life® Chicago benefits TPAN, one of Chicago’s longest-running nonprofit healthcare and HIV services organizations.
For over 30 years, TPAN has been one of Chicago’s leading nonprofit healthcare organizations. TPAN offers free services to a diverse community of people affected by HIV, hepatitis C and related conditions. Staff and volunteers take a holistic approach in caring for clients and provide a one-stop shop for their needs, including access to medical care, prevention education, social support and referrals to other programs at TPAN or other service providers. TPAN’s goal is to help clients achieve optimal physical, psychological and emotional wellness and a better quality of life for themselves and their loved ones.
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