The Movember Foundation Asks You To Imagine A ‘Life Without The Men You Love’

The Movember Foundation Asks You To Imagine A ‘Life Without The Men You Love’

Research sparks important conversation at the start of this year’s Movember campaign about the state of men’s health and the need to stop men from dying too young

LOS ANGELES, Nov. 1, 2017 /PRNewswire/ — Sometimes we don’t miss what we have until it’s gone. In a heart-warming moment redefining modern masculinity, ‘true love’, ‘personal relationships’ and the ‘little things’ prevailed when men across United States, Australia, Canada, and the United Kingdom were asked ‘what they would miss most’ if they were no longer around, according to research* released by the Movember Foundation. After friends and family (84%), a third (33%) of men surveyed confirmed they don’t want to miss out on true love – even more so than becoming a millionaire (24%) or visiting the Seven Wonders of the World (24%).

Additionally, the survey confirms that men would also really miss the ‘little things’ in life – and interestingly, that’s what 75% of their loved ones would miss most about them if they were gone tomorrow.

These findings mark the launch of ‘Movember’, the month formerly known as November. On Wednesday, November 1, 2017, the Movember Foundation is driving home the scale of the global men’s health crisis by asking everyone to take a moment to consider what life would be like if they woke up today without the men that they love. What key moments would these men miss? Who would they leave behind? For the men themselves, what would they miss the most?

Other important results include:

a) When communicating with men in a digital age, texting isn’t enough. Across markets, two in five people surveyed (43%) say ‘in person’ communication means the most, followed by a third (34%) who say a ‘phone call’ is the most meaningful.

b) When it comes to keeping tabs on the wellbeing of the men in their life, women check in the most – within the past week, almost three quarters (72%) of women surveyed across markets have asked a man in their life how they are doing and over two thirds (68%) have given him a hug.

c) While men are very aware of their own mortality when it comes to facts and figures – with almost three in five men (58%) believing the statement that men die on average six years earlier than women – over one fourth (27%) of women take a more proactive role in managing the health of the men they care about (e.g. asking if they had a check-up lately (18%) or schedule a doctor or dentist appointment for them (17%).

Globally, today Mo Bros and Mo Sistas will see “Life Without the Men We Love” come to life in various marketing activations. Movember, a Hockey Fights Cancer non-profit partner, will reserve seats at the Anaheim Ducks x Toronto Maple Leafs game at the Honda Center in Anaheim, CA for the United States activation. The seats will initially be empty with powerful creative, then filled with men who have been affected by the Foundation’s key causes, driving home the key moments we want all men to experience, and the Movember Foundation’s goal of helping men live happier, healthier, longer lives.

THE STATE OF MEN’S HEALTH

Across the world, men die an average six years younger than women, and for reasons that are largely preventable. The stats are startling:

  • 1 in 7 men will get prostate cancer in their lifetime.
  • 1 in 2 men will be diagnosed with cancer.
  • Testicular cancer is the most common cancer diagnosed in men ages 15-29.
  • 3 out of 4 suicides are men.
  • More than 500,000 men take their own life every year. That’s one every minute.

“When we look at these stats, it becomes so clear that there is a men’s health crisis,” says Owen Sharp, CEO, Movember Foundation. “There is a lot that needs to be done, but by talking about it, by encouraging our friends to take action for their health and supporting them, we can help keep the men we love around to live happier, healthier, longer lives. They don’t have to miss out on those key moments that matter most.”

GET INVOLVED: GROW, MOVE, DONATE

To kick off the campaign this Movember 1st, not only are we asking everyone to think about what their life would be like without the men they love, we are asking them be the difference and take action to support the health of their loved ones, and themselves. Here’s how you can help:

Grow a Mo, save a Bro
Sign up to grow your moustache for 30 days. Want to take your Mo to the next level? Sacrifice your beard, auction off your face to the highest donor, or dye your Mo a different colour every day. Get creative to attract attention and raise funds.

Move – get active for men’s health
Raise funds for men’s health while you do something good for your own health. Join the Move challenge and make a commitment to be more physically active for the month. Get friends and family to donate to your efforts, and become healthier in the process.

Donate
Show the Mo Bros and Mo Sistas in your life that you support their Movember challenge by donating to their Mo Space. You can check in on their progress to see how their Mo is growing, or see how far along they are in their Move goal. Every little bit counts to help stop men dying too young.

Be the difference. Join the fight at Movember.com and donate or sign-up to help stop men dying too young.

About the Movember Foundation
The Movember Foundation is the only global charity focused solely on men’s health, funding over 1,200 innovative projects across 21 countries. The Foundation raises funds and awareness for men’s health programs supporting these critical areas: prostate cancer, testicular cancer, mental health and suicide prevention. But our work is not done. Be the difference and go to Movember.com to donate or participate. Together we can stop men dying too young.

*Consumer data was collected via an online survey administered to a nationally representative sample of 18+ adults in 4 markets (Australia, Canada, UK and USA). In total, c.4,000 people (1,000 per market) were sampled. The survey was commissioned by the Movember Foundation and conducted by Research Now in October 2017.

Hemingway Rum Company Releases New Special-Edition Papa’s Pilar® Sherry Finish

Hemingway Rum Company Releases New Special-Edition Papa’s Pilar® Sherry Finish

Further Aged in Spanish Oloroso Sherry Casks, 1,400 Cases of Premium Rum Now Available in Select U.S. Markets

Key West, Florida (November 1, 2017) – Hemingway Rum Company, the makers of Papa’s Pilar® Dark and Blonde rums, is proud to introduce a limited-release of 1,400 6-pk cases of a special-edition Sherry Finish in select U.S. markets. The award-winning, premium sipping rums, which are inspired by Ernest “Papa” Hemingway’s spirit of adventure, are hand-selected from ports-of-call in the Caribbean, Central America and Florida for their age, character and maturity.

The team of Master Blenders created this special edition expression of custom barreled Papa’s Pilar Dark, with seven different hand-selected rums up to 25 years old, which are both pot and column distilled. After solera aging in Bourbon barrels, Port Wine casks, and Spanish Sherry casks, the bold and complex rum was further aged in Spanish Oloroso Sherry casks for approximately 30 days, creating a unique flavor profile.

In a quest to get rum back to its roots, the Papa’s Pilar Production team chose to embrace a similar methodology used in Scotch Whiskey, with the goal to allow the rum blend to continue to meld together, while also interacting with the Sherry and French Oak. It’s also a method used by Cuban rum makers in their best rums, as they cannot easily source used American Bourbon barrels. The team chose to use French Limousin Oak Sherry casks from Jerez de la Frontera, Spain, and only for a short period of time, because the grain structure of French Limousin Oak is wider and more open than American Oak Bourbon barrels (300L vs 200L).

“By building off the strong base flavors found in our dark rum and allowing additional time for the blended rums to meld together, this special release has developed a slight sweetness combined with a uniquely spicy finish, resulting in a smoothness and complexity second to none,” said Ron Call, Head of Rum Production. “The ‘magic’ happens in aging – not between the rum and the fresh oak, but between the rum and the broken-down oak from a process that takes many years to develop.”

TASTING NOTES:

  • Strong base of flavors, such as vanilla, cinnamon, maple, coffee and almond, with hints of Port and Sherry
  • New layer of slight sweetness, followed by a unique spicy finish, imparted by the French Oak
  • Very complex rum with a great mouth-feel

Papa’s Pilar is meant to rekindle a sense of adventure in us all. “Papa” lived an epic life full of perpetual motion, and Papa’s Pilar was crafted to accompany rum enthusiasts as they sink their teeth into life. Named for his muse and one true constant, Pilar is the vessel that allowed America’s literary giant to reach beyond the shoreline, feast on life and remind us to never be a spectator.

Every aspect of Papa’s Pilar is thoughtful and purposeful. The distinct bottle evokes Papa’s exploits through a form factor reminiscent of an iconic WWII canteen. The special-edition expression will hit shelves in the Papa’s Pilar signature bottle, featuring a red closure to distinguish the Sherry-finished rum from it Dark and Blonde counterparts.

Papa’s Pilar recently opened a new distillery and experience center in Key West, Florida, further honoring Hemingway’s contribution to the classic spirit of the city in which he once lived. The over 8,000+ sq. ft. facility supports Papa’s Pilar rum production and features an Experience Center, Tasting Room, Trading Post, and eventually, a rentable event center. Visitors can view a 350-gallon Hamilton Pot Still, with a custom-made reflux column, that can produce up to 80 gallons of rum per day.

Papa’s Pilar was developed in conjunction with Ernest Hemingway’s estate. The Hemingway family donates 100 percent of their royalty profits to organizations that embody the likes of adventure, literacy, and conservation.

The suggested retail price of the Sherry Finish is $44.99 – $46.99, which will vary by market. The special-edition expression is available in 750ml bottles in both on- and off-premise establishments in: California, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Massachusetts, Michigan, New Jersey, New York, Tennessee and Texas.

For more information, please visit www.papaspilar.com “like” us on Facebook http://www.facebook.com/PapasPilarRumand follow us on Instagram https://www.instagram.com/papaspilar/ and Twitter https://twitter.com/papaspilar#PapaWouldBeProud, #NeverASpectator, #PilarPreserves #PapasKeyWest

About Hemingway Rum Company, LLC

Hemingway Rum Company, LLC is a distilled spirits company based in Florida that’s dedicated to producing super-premium multi-sourced solera blended artisanal rums. The Company’s inaugural offerings are Papa’s Pilar® Dark and Blonde rums, incepted and crafted by a seasoned team of best-in-class partners. The Company encourages consumers of legal drinking age to Live Courageously and Drink Responsibly and proudly supports local organizations that serve Ernest Hemingway’s adventurous, literary and conservational legacy.

Argo Tea® Launches First-to-Market Line of  Cold Brew Single Estate Bottled Teas

Argo Tea® Launches First-to-Market Line of Cold Brew Single Estate Bottled Teas

Premium Tea Brand Releases New Line with Whole Foods Market®

Chicago, Ill. – (October 9, 2017) – Argo Tea®, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, is partnering with Whole Foods Market to launch the world’s first line of ready-to-drink (RTD) cold brew single estate bottled teas into the retailer’s stores nationally. The release of the RTD line follows a successful test of the handcrafted single estate cold brew teas in the company’s Argo Tea cafés last year.

With the new Single Estate Cold Brew Tea line, Argo Tea is at the forefront of the emerging cold brew tea segment. By slowly cold-brewing the world’s premier single estate teas, the company is able to extract high concentrations of the right tea cells – flavonoids and antioxidants – giving the teas an exquisite, smooth flavor.

This month, Argo Tea will begin their rollout of the following new flavors at Whole Foods Market stores across the country:

  • First Flush Darjeeling: Organic and Biodynamic® Darjeeling black tea from the Ambootia Tea Garden in India
  • First Flush Gyokuro: Organic Gyokuro green tea from the Yamaguchi Tea Estate in Japan
  • Armenian Mint: Organic Peppermint tea harvested from Central Europe & the Mediterranean Basin

“We’re passionate about creating new ways for people to experience tea,” said Arsen Avakian, founder and CEO, Argo Tea. “With our new Cold Brew teas, we are bringing consumers unprecedented access to super premium teas from around the world. We are uniquely positioned to do this because of our long-term relationships with growers, giving us access to one-of-a-kind micro lots and ensuring the highest quality teas with low microbial levels.”

“There’s no other tea company in the world I’d rather have bring our First Flush Darjeeling to market in an RTD format,” said Sanjay Bansal, owner and chairman of Ambootia Tea Garden. “Arsen and I go back a long time. He is one of the most innovative minds in the beverage business today and I’m incredibly excited about the launch of the new Cold Brew line.”

Yoshiaki Tsutsumi of Yamaguchi Tea Estate concurred, “Argo Tea is truly at the forefront of beverage innovation.  Consumers are seeking out unique, authentic flavors and we are proud that our Gyokuro green tea will be a part of this special line of cold brew teas.

The unique and flavorful super-premium teas are USDA Organic certified, Non-GMO Project Verified, all-natural, gluten-free, vegan and kosher.  To enhance the natural character of each tea, Argo adds a hint (20 calories per 13.5oz bottle) of fair-trade pure cane sugar to each flavor. All three flavors are bottled in Argo Tea’s iconic glass bottle, preserving the delicate flavors of the teas. Each tea has a suggested retail price of $2.49-$2.69.

The First Flush Darjeeling flavor becomes the only Demeter-Certified Biodynamic ready-to-drink tea available across the U.S.  In order for a product to achieve Biodynamic status, the ingredients must come from farms that are Demeter-certified – where the farmers manage their farms like a living organism – and the production facilities must meet the Demeter processing standards to ensure an unbroken chain of accountability from farm to finished product. To learn more, visit http://www.demeter-usa.org/

Argo Tea will support the new product introduction with in-store sampling demonstrations, digital advertising, social media and email marketing.

The new line complements Argo’s existing premium RTD business.  The company sells six Signature RTDs, three Unsweetened RTDs and three Teappuccino RTDs nationwide in over 50,000 retail outlets and in all of the company’s 50 cafés.

For more information, please visit www.argotea.com and follow the brand on Facebook at https://www.facebook.com/argotea as well as Twitter and Instagram @argotea

About Argo Tea

Since brewing its first cup of tea in 2003, Argo Tea has quickly become a household name and leading multi-channel, branded beverage company. Its ready-to-drink teas in Argo Tea’s iconic bottles are now available in over 50,000 outlets nationwide through partnerships with premier retailers that value its brand-defining commitment to quality, sustainability and healthy living. With nearly 50 Argo Tea cafés globally, it has established a brand building marketing platform that serves over 10 million cups of tea annually fueling its innovation. Argo Tea’s menu includes all natural-tea based signature drinks, over thirty varieties of loose-leaf teas, premium coffee, fresh-baked pastries, specialty foods, and a selection of tea ware and accessories. For more information, please visit www.argotea.com and follow the brand on Facebook at https://www.facebook.com/argotea as well as Twitter and Instagram @argotea

Tequila Corralejo® Releases 1821 Extra Añejo  for National Hispanic Heritage Month

Tequila Corralejo® Releases 1821 Extra Añejo for National Hispanic Heritage Month

3,000 Bottles Now Available in the U.S.

Aliso Viejo, California (September 15, 2017) – In honor of National Hispanic Heritage Month, Tequila Corralejo® has released 1,000 cases of 1821 Extra Añejo (1821) in the U.S. The limited-edition expression, imported by Infinium Spirits, is the latest offering from the award-winning line of premium tequila expressions.

1821 represents Mexico’s rich history and hard-fought sovereignty led by Don Miguel Hidalgo y Costilla, a noble priest born at Hacienda Corralejo. He’s renowned for launching the Mexican War of Independence in 1810 in revolt against the injustices of a tyrannical Spanish government against Mexico’s poor. Although Spanish rule was officially abolished on August 24, 1821, Hidalgo is memorialized as the Father of his Country and Mexican independence.

As with all of the brand’s expressions (silver, reposado, añejo),1821 was produced with only the finest 100% Blue Weber Agave tequila at Hacienda Corralejo in Guanajuato, Mexico. Corralejo employs the 400-year-old Charentais method of distillation, the same method perfected by the French in distilling cognac, which is what sets Corralejo apart from other tequilas. The agave is slow cooked in stone clay ovens for 27 hours, then rested for 12 hours before going to the mill to be double distilled in copper pot stills. A fine selection of small American oak barrels provides roasted hints that add to the tequila’s excellent flavor. 1821 was aged for 36 months to yield a tequila with impeccably smooth flavor.

A beloved brand in its home country of Mexico, Corralejo is also the number three selling ultra-premium tequila brand in the U.S., according to AC Nielsen[1], appealing to both acculturated and unacculturated Hispanics. As one of the few tequilas produced in Guanajuato, Mexico, Corralejo’s deep roots and production methods are unique in the tequila industry, dating back to 1755, when Hacienda Corralejo became the first estate in Mexico to produce tequila as a commercial venture.

Managing Director Don Leonardo Rodríguez Moreno, a 25-year industry veteran, is key to maintaining the artistry and craftsmanship for which Corralejo has become known.

“Corralejo 1821 is liquid gold and reflects our commitment to quality and tradition,” said Moreno. “We are the only tequila using the Charentais distillation method commonly associated with cognac production and have used the same time-honored recipe for 23 years.”

1821 is now available in the U.S. in 750ml bottles for the suggested retail price of $129.99, which may vary by market. A remarkably complex tequila, at 80-proof and 40% alcohol by volume, 1821 is meant to be sipped and savored.

Appearance: amber tones with copper hints

Nose: sweet cooked agave undertones, accented by spicy notes, such as cinnamon, pepper and clove. Smoky half notes brought out by a fine roasting process, elicit woody and herbal notes combined with fruity aromas such as coffee, walnut, apple and green pineapple

Taste: a perfect smoky and woody flavor balance featuring walnut, vanilla, almond and cooked agave notes. The aftertaste denotes fine citrus and herbal strands along with soft, floral chocolate and spicy notes including cinnamon and pepper

Hacienda Corralejo

The distillery is located on the grounds of Hacienda Corralejo, the birthplace of Don Miguel Hidalgo y Costilla, about 70 miles outside of Guanajuato, Mexico. Tequila Corralejo is one of a handful of tequila companies granted the right to produce tequila outside of Jalisco. The sleek premium 1821 bottles, produced at a glass factory also owned by Moreno, a few miles away from the distillery, are sold in an artfully designed golden box.

For more information, please visit http://tequilacorralejo.mx/

About Infinium Spirits

Infinium Spirits is a family-owned spirits company known for igniting brands and accelerating performance. Founded in 2005 and based in Aliso Viejo, California, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.

# # #

[1] AC Nielsen, Total US XAOC, EQ 9L Volume, 52 weeks ending 7/15/17

Artmill Brings Images to Life With Fine Art Printing, Mounting and Framing Online

Artmill Brings Images to Life With Fine Art Printing, Mounting and Framing Online

Photo & Art Enthusiasts Can Choose From 10 Customizable Framing Options to Best Showcase Their Favorite Works of Art

Chicago (September 2017)Artmill, the leading online provider of contemporary framing alternatives for photographs and art, offers 10 modern, customizable and affordable options to help enthusiasts enhance and update interior décor. Customers can create their own ideal, and unique, areas by bringing art to life.

Headquartered in Chicago, Artmill offers a full range of styles and sizes for people searching for unique mounting options, which transform their favorite pieces from a digital file to framed art. From the simplicity of a plaque to the sophistication of gallery-style acrylic finishes, Artmill boasts a style to fill any artistic whim.

Artmill can turn any original or stock photograph, poster, or even painting, into a dynamic, attention grabbing piece of high-quality art for:

  • Art lovers or enthusiastic vacationers eager to get images off their phone and onto the wall;
  • Professional photographers sending their client the fruits of their labor, or;
  • Office/building managers seeking stunning art to breathe life onto barren office walls.

“We provide innovative, high-quality, custom solutions to turn images into art, for photo enthusiasts and professional artists alike,” said Abe Khorshid, president, Artmill. “We encourage our customers to think big – sometimes literally.”

Large scale art in homes make a bold statement, allowing people to truly express themselves, create mood and draw the eye. Artmill’s sizes range from as small as 5”x7” all the way up to 5’x10’, the largest single panel available. Even larger pieces can be stitched together with the panels, making the sizing options truly limitless. As long as the resolution is high enough, even the smallest images can be blown up, creating art that is truly larger than life. Likewise, Artmill can print photos, including panoramic prints, on everything from glass to wood.

The process is simple – select a customizable frame online, upload an image, select a size, and receive the ready-to-hang artwork, which ships out in about a week. When an order is complete, Artmill can provide free installation locally (in Chicago). All finished products are delivered ready to mount.

Artmill’s care and attention to detail are unparalleled. One craftsman works with each submission until it’s completed, eliminating the risk of blemishes and ensuring every step is perfect. Unlike other online framing sites, there is a “live” person behind Artmill’s support, every step of the way.

Frame options include:

  • Plaquemount: the basic mount, popular for wall murals due to its simplicity and east of installation
  • Floatmount: the eye-catching contemporary design lifts the image off the wall to appear as if it’s floating
  • Flushmount: the hollowed box-like shape, with beveled edge, provides depth and volume
  • Plaque Floater: combines a sleek plaque of bold color with the floatmount to accentuate the artistry of the image a la 3-D
  • Gallery Box Frame: a favorite among professional artists and galleries, which provides substantial depth to the image with a natural wooden frame
  • Gallery Acrylic Facemount: without space between the acrylic and the print, the bold, high gloss finish enhances and reflects the colors of the image
  • Gallery Canvas: a traditional option with an added personal touch, assembled by hand
  • Gallery Lightbox: ideal for images with high contrast, this dynamic frame illuminates the image from behind, accentuating its depth
  • Fine Art Frame: the classic gallery-style art frame
  • Acrylic Standoff: a clean look for displaying art and signage, this sleek, modern design is often found in offices and commercial spaces

For more information, please visit www.artmill.com, and follow the brand on Twitter and Instagram (@myartmill) and Facebook: https://www.facebook.com/Artmill/

About Artmill

Founded in 2014, Artmill combines years of trained printing, mounting and framing experience to develop innovative and unique ways to showcase photos and artwork, at an affordable price. Artmill’s mission is to use their gallery mounting experience to provide professional-level quality to all, offering new options to the art enthusiast, professional photographer or office/building manager.

#  #  #