Straight from the “Cherry Capital of the World” the “Whiskey of the North” Introduces a Barrel Proof Version of its Best-Selling American Cherry Edition
Traverse City, MI (August 13, 2020) – Beginning today, Traverse City Whiskey Co. (TCWC), will launch its new Barrel Proof Cherry Whiskey – a limited-release, enhanced strength version of its classic American Cherry Edition, the best-selling craft spirit in the state of Michigan. The team will make a blend of four premium barrels available for purchase exclusively via their Tasting Rooms in Traverse City and The Outpost (22812 Woodward Ave #200) in Ferndale, MI, for $79.99 (750ml) and $34.99 (200ml).
Four barrels were selected specifically for this expression and filled on May 28, 2015. The new expression features the same mash bill (75% corn, 21% rye and 4% malt barley) and recipe as American Cherry Edition, but a higher proof (between 109-112). Additionally, the team infuses the Barrel Proof version with 10 pounds of Montmorency Sour Cherries from Fredrickson Orchards, which are wrapped in cheesecloth and suspended in the batch to fully infuse their rich, fruity flavor for approximately three days (versus 10 for the Bottle Proof version). The batch is then tasted at multiple points by the team’s Master Distiller and Master Blender to ensure the proper balance and addition of the cherry essence. Once the perfect taste is achieved, the cherries are removed and the whiskey is bottled. The finished expression exhibitsnotes of rich dark chocolate, cherries, raspberries, vanilla, hints of cinnamon and star anise. Sweet cream and notes of leather are found in the finish.
“The new Barrel Proof Cherry Whiskey, which is extremely authentic to northern Michigan, exhibits a subtle cherry taste,” said Chris Fredrickson, Co-founder, Traverse City Whiskey Co. “Folks who aren’t necessarily fans of flavored whiskey will appreciate this higher-proof version. It’s a delicious sipper and an ideal after-dinner drink.”
Known as the “Whiskey of the North,” the craft whiskey producer draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all their grains (corn, rye and malted barley) from the Midwest.The distilling team, led by Chris Fredrickson, Jared Rapp and Moti Goldring, strives to make quality products, inspired by patented distilling techniques invented by Fredrickson’s great grandfather that were approved by the US PTO during the prohibition era.
Located at 201 E. 14thSt. in downtown Traverse City, the Stillhouse is open to the public seven days a week. Guests can experience the complete distilling process firsthand. A 400-gallon, custom Kothe still sits next to the Tasting Room and Stillhouse Cocktail Bar where visitors conclude their tour. When the still, which is naturally cooled by Michigan ground water, is running at full capacity, it can create up to 800 barrels of whiskey per year. The facility also contains a visitor center and gift shop, where guests can purchase brand gear and limited-edition whiskey expressions.
TCWC products are currently available in 26 US states. Retail prices may vary by market. The diverse portfolio of award-winning products also includes its signature XXX Straight Bourbon Whiskey, American Cherry Edition, North Coast Rye, and Barrel Proof, the most premium expression in the portfolio, which won Double Gold and “Best Small Batch Bourbon” at the 2019 San Francisco World Spirits Competition and Gold at the 2020 competition.
For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter and Instagram @tcwhiskey
About Traverse City Whiskey Co.
Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.
Traverse City Whiskey Co. is a proud member of the Distilled Spirits Council of the United States(DISCUS).
# # #