Generation Mo: Growing Moustaches Is Our Business, And Business Is Good

Generation Mo: Growing Moustaches Is Our Business, And Business Is Good

by | Sep 28, 2013 | IN THE NEWS

LOS ANGELES, CALIFORNIA – (September 24, 2013) – Welcome to Generation Moustache! Movember 2013 has arrived, encouraging men to grow and women to support the Mo (slang for moustache) for 30 days of November. Through the power of the moustache awareness and funds are raised for men’s health to combat prostate and testicular cancer. Celebrating its tenth anniversary of changing the face of men’s health, Movember once again is calling on all men and women to register at
Movember.com to become an official participant for this year’s moustache season.

To celebrate Movember, registered men, known as Mo Bros, start November 1 clean-shaven and grow their moustache for 30 days while recruiting friends, family and colleagues to donate funds to their Mogrowing efforts. Registered women, known as Mo Sistas, are just as important to the Movember campaign and get involved in the same way as Mo Bros, except they don’t have to grow a Mo. They register at Movember.com, start a team and recruit the men in their lives to participate, donate, fundraise, plan, participate in events, and encourage the men in their lives to be proactive with their health.

“Over the past 10 years, the moustache has emerged as a unifying symbol and flag bearer in the quest to combat prostate and testicular cancer,” said Mark Hedstrom, Country Director at Movember. “We are inspired by each of our Mo Bros and Mo Sistas’ individual moustache journeys and look forward to building off of last year’s record breaking 1.1 million participants who raised over $147 million globally, to have an everlasting impact on the face of men’s health.”

In 2012, more than 209,000 Americans grew and supported the Mo, raising $21,000,000 for men’s health programs. In the US, programs directed by the Movember Foundation, are focused on awareness and education, living with and beyond cancer, and research to achieve everlasting positive impact on the face
of men’s health.

Details about Movember funded programs can be found in the Program Index.

• Awareness & Education: Movember delivers a high-impact awareness and education program for men’s health, powered by the growth of the moustache. Each moustache generates 2,413 conversations during the month of Movember and 79% of Movember participants discussed their health with friends, family or colleagues.

• Living with and Beyond Cancer: Movember funds cancer navigation services through the LIVESTRONG Foundation to help men living with and beyond prostate and testicular cancer. These services provide financial assistance, counseling, clinical trials and fertility preservation services for men and their families who have been affected by cancer.

• Research: Movember funds world-class research through the Prostate Cancer Foundation (PCF). This includes 9 Movember Challenge Awards, funding first-in-field, cross-disciplinary research teams focused on accelerating progress towards the reduction of death and suffering due to recurrent or advanced prostate cancer. The Movember Foundation created the Global Action Plan (GAP) in 2010. Movember’s Global Action Plan was set up to address critical challenges in men’s health through global collaboration.

For more information, please visit Movember.com.

Connect with Movember on Facebook,Twitter, YouTube, flickr, and Pintrest.

About Movember
Movember aims to forever change the face of men’s health through the power of the moustache, by raising vital awareness and funds for men’s health issues to combat prostate and testicular cancer and mental health challenges. Movember programs are focused on awareness and education, living with and beyond cancer, and research to achieve our vision of an everlasting impact on the face of men’s health.  Since 2003, three million participants have raised over $446MM for the cause, funding more than 550 programs globally, with official Movember campaigns taking place in 21 countries. Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit www.movember.com. Movember is a registered 501(c)(3) charity.

Generation Mo: Growing Moustaches Is Our Business, And Business Is Good

Beloved Bourbon Legend Lincoln Henderson Passes Away At Age 75

by | Sep 11, 2013 | IN THE NEWS

Angel’s Envy Master Distiller and Inaugural Member of the Bourbon Hall of Fame Revolutionized the Industry
 
Louisville, Kentucky (September 11, 2013) – Kentucky bourbon legend Lincoln Henderson, the Master Distiller of Angel’s Envy, passed away late yesterday.  He was 75 years old.
One of the original pioneers of the premium bourbon and whiskey categories in the U.S. and an inaugural member of the Kentucky Bourbon Hall of Fame, Lincoln spent his lifetime perfecting his craft and creating fine spirits.
He began serious study of bourbon as an undergrad in Oklahoma, ultimately graduating with a BS in Chemistry from the University of Louisville, and an MBA from Webster University.  During his nearly 40-year tenure as Master Distiller at Brown-Forman Corporation, he honed his skills while developing brands such as Woodford Reserve, Jack Daniels’s “Gentleman Jack” and Jack Daniel’s Single Barrel.  In recognition of his work, he was awarded Malt Advocate’s Lifetime Achievement Award.
Lincoln came out of retirement in 2006 to create the world’s finest bourbon on his own terms – with a simple desire to enjoy the art of making whiskey.  He chose to return to the original way of producing whiskey – making decisions based on the specific taste profile he wanted to achieve – so that every batch was a natural expression of the distiller’s craft.  He believed that creating the best bourbons took equal parts science, art and luck and was known for experimenting with new spirits and methods, such as finishing whiskey in barrels formerly used for sherry, rum, tequila, brandy — and port.
The result was Angel’s Envy, the culmination of his storied career, which Wine Enthusiast Magazine awarded 98 points – the highest-ever rating for a bourbon.  The small batch artisan bourbon, which is finished in hand-selected port casks, has helped to revolutionize the industry and make bourbon more approachable.  Lincoln continued to innovate with the recent release of Angel’s Envy Cask Strength and Angel’s Envy Rye.  Each Expression exhibits his passion for experimenting outside of conventional norms and producing unique whiskey steeped in tradition, but finished with a twist.  Angel’s Envy Cask Strength was named the “best spirit in the world” on Paul Pacult’s Top Spirits List in the June 2013 edition of Spirit Journal.
Lincoln will be remembered as an innovator and a raging perfectionist who helped to reinvent the category and challenged the established rules of bourbon.  Known for his peculiar sense of humor and quick wit, he enjoyed storytelling, making appearances and giving talks to bourbon aficionados.
“I lost my Dad and best friend today, but I am blessed and grateful that together we created a brand that we’re both incredibly proud of,” said Wes Henderson, Chief Operating Officer, Angel’s Envy.  “Dad is with the angels now, but we will proudly carry on his legacy and keep his memory alive.”
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