World’s Highest-Rated Bourbon Will Plant a White Oak Tree for Every Picture Posted This September With the Hashtag #AE4THETREES

Louisville, Kentucky (September 1, 2014) – Louisville Distilling Co. LLC, producers of the highly celebrated Angel’s Envy super-premium bourbon, will Toast the Trees this September (aka National Bourbon Heritage Month), in an effort to fight back against the current bourbon barrel shortage.

With a sharp increase of new bourbon enthusiasts over the past several years, demand is higher than ever.  Angel’s Envy is committed to helping make sure that there is always enough American white oak for the cooperages and bourbon distilleries of tomorrow to continue to age in new charred oak barrels.  Angel’s Envy goes the extra step in finishing in port barrels.

This September, the World’s Highest Rated Bourbon is partnering with the Arbor Day Foundation to plant new white oak trees across North America for every picture bourbon enthusiasts take of an Angel’s Envy cocktail – neat, on-the-rocks or in a cocktail.  Participants simply post their picture to Facebook, Instagram or Twitter with the hashtag #AE4THETREES.  Angel’s Envy will plant a white oak tree for every picture posted this September bearing the hashtag.[1]

“We wanted to create a charitable initiative to engage our fans in a fun and meaningful way via social media where they’re already active,” said Samira Seiller, Managing Director of Louisville Distilling Company.  “As Angel’s Envy grows, we realize it’s important to give back.  Toast the Trees helps us to preserve the future of bourbon through planning and sustainability.”

About Angel’s Envy  

The small batch artisan bourbon is the culmination of the late Master Distiller Lincoln Henderson’s storied career.  One of the original pioneers of the premium bourbon and whiskey categories in the U.S., Lincoln came out of retirement to create the world’s finest bourbon on his own terms – with a simple desire to enjoy the art of making whiskey.  The Master Distiller, who was an inaugural member of the Bourbon Hall of Fame also spent 40 years of working on world-class brands, such as Woodford Reserve and Jack Daniels.

In addition to the flagship bourbon port cask finish, the Company offers Angel’s Envy Cask Strength and Angel’s Envy Rye.  Each Expression exhibits Lincoln’s passion for experimenting outside of conventional norms and producing unique whiskey steeped in tradition, but finished with a twist.

–       Bourbon Port Cask Finish, distilled for an unparalleled smoothness, aged for 4-6 years in American white oak barrels and finished in hand-selected port casks for an incremental 3-6 months.  Now available in more than 35 U.S. markets, the expression earned a 98/100 points from Wine Enthusiast magazine – the highest-ever rating for a bourbon – and five stars (highest recommendation) from F. Paul Pacult’s Spirit Journal.

–       Cask Strength, aged to the perfect level of richness and maturity in the few American white oak barrels that made the cut (and are available each year) and then finished in Port casks for up to 18 months.  Due to the scarcity of barrels necessary for the enhanced finishing process, Angel’s Envy only released 350 total 9-liter cases in 2013.  The inaugural release in 2012 sold out in weeks.  Paul Pacult of Spirit Journal named the Cask Strength “Best Spirit in the World,” giving it five stars and noting it “deserves a sixth rating star.”  Available in: CA, FL, IL, KY, MA, NY, TN and TX, for the suggested retail price (750ml bottle) of $169.

–       Rye Whiskey, made with 95% rye and 5% malted barley that’s aged for at least six years in new American, charred oak barrels and finished in hand-selected Caribbean rum casks for up to 18 months.  Both The Tasting Panel and Wine Enthusiast magazines awarded Angel’s Envy Rye with 94/100 points.  Available for the suggested retail price (750ml bottle)of $79.99.

Angel’s Envy is currently building a distillery that will be located in downtown Louisville, on the corner of Main Street and Jackson, bringing the great tradition of Kentucky bourbon-making back to the city.  The new state-of-the-art distillery and brand experience center will make a great starting point for the Bourbon Trail and be open to the public for guided tours.  Louisville Distilling Company expects the new distillery to be up and running in 2015.

For more information, please visit us at www.angelsenvy.com or on facebook https://www.facebook.com/AngelsEnvyBourbon and twitter https://twitter.com/Angels_Envy (@angels_envy).

Angel’s Envy 2014.  Heaven Can Wait.  Please Drink Responsibly.

About the Arbor Day Foundation

Founded in 1972, the centennial of the first Arbor Day observance in the 19th century, the Foundation has grown to become the largest nonprofit membership organization dedicated to planting trees, with over one million members, supporters, and valued partners.  The impact we make on our world is accomplished through our conservation and education programs.

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