Louisville, Kentucky (September 24, 2014) – Louisville Distilling Company is proud to announce the limited-edition release of the critically acclaimed Angel’s Envy Cask Strength.  The Expression will be available this October in select markets including: CA, CO, FL, GA, IL, IN, KY, MA, MI, NJ, NY, OR, TN, TX, WA.  Due to the scarcity of barrels necessary for the enhanced finishing process, Angel’s Envy will only release 6,500 bottles.  Previous releases quickly sold out.

Named “best spirit in the world” by Paul Pacult in the June 2013 edition of Spirit Journal, Cask Strength shared top honors with a 25-year-old single malt whisky that sold for nearly twice the price.  In his review, Pacult awarded the brand five stars – his highest recommendation – noting, “this masterpiece deserves a sixth rating star.”

As with Angel’s Envy, the super-premium bourbon of uncompromising character and quality, Cask Strength is aged to the perfect level of richness and maturity (up to seven years) in the few American white oak barrels that made the cut.  The barrels are then blended into a single batch and finished in hand-selected port casks.

“Cask Strength is rare and rich bourbon worth savoring,” said Wes Henderson, Chief Innovation Officer, Angel’s Envy.  “The first couple of releases sold out quickly so we’re thrilled to make it even more widely available this year.”

The suggested retail price for a 750ml bottle, which may vary by market, is $169.  A remarkably complex bourbon at 119.3-proof and 59.65% alcohol by volume, Cask Strength is best enjoyed with just a bit of water to release the flavor nuances.

Angel’s Envy Cask Strength Tasting Notes

Color: Deep Amber red tint, coppery

Nose: Toffee, Butterscotch, Toasted Oak, Cherries, Ripe Peach, Berry Jam, Vanilla, notes of banana

Palate: Lots of port notes: Cherries, Oak, raisins. Still get a beautiful bourbon feel with Vanilla, Honey, a butter velvet feel, a little bit of clove spice, honeysuckle

Finish/Feel: Glides around your palate, lingers for a few moments, but not too long as to keep you from another sip. Add some water and it opens nicely. Warm and sweet, but still tingly.

Bottle Signing Events

Angel’s Envy will host exclusive bottle signing events with members of the Henderson family from December 2014 through April 2015 for those that purchase Cask Strength.  An insert on each bottle shares a URL with more information about the events.

Angel’s Envy Distillery

The Angel’s Envy distillery will be located in downtown Louisville, on the corner of Main Street and Jackson, bringing the great tradition of Kentucky bourbon-making back to the city.  The new state-of-the-art distillery and brand experience center will make a great starting point for the Bourbon Trail and be open to the public for guided tours.  Louisville Distilling Company expects the new distillery to be up and running in 2015.

About Louisville Distilling Company LLC

Louisville Distilling Company LLC is the proud producer of the highly celebrated Angel’s Envy Kentucky Straight Bourbon Whiskey.  The small batch artisan port-finished bourbon, which is hand-blended in small batches of 8-12 barrels and allowed to develop naturally, is the culmination of the late Master Distiller Lincoln Henderson’s storied career.  The award-winning flagship Expression, which is available in more than 30 U.S. markets, earned 98/100 points from Wine Enthusiast magazine – the highest-ever rating for a bourbon.  The Company also offers Angel’s Envy Rye, which is finished in Caribbean rum casks and Angel’s Envy Cask Strength, which Paul Pacult of Spirit Journal named the “Best Spirit in the World.”  Each Expression exhibits Lincoln’s passion for experimenting outside of conventional norms and producing unique whiskey steeped in tradition, but finished with a twist.

For more information, please visit us at www.angelsenvy.com or on facebook

https://www.facebook.com/AngelsEnvyBourbon, twitter https://twitter.com/Angels_Envy (@angels_envy) and Instagram.

Angel’s Envy 2014.  Heaven Can Wait.  Please Drink Responsibly.

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LOS ANGELES, CALIFORNIA – (September 23, 2013) – Official Moustache season is here! The Movember Foundation enters its 11^th year as the leading global organization to change the face of men’s health.  Starting today, men and women are encouraged to become an official participant by signing up at Movember.com and committing to grow and support the moustache – and only the moustache – during Movember, the month formerly known as November.

Movember challenges men to start clean-shaven on November 1 and grow just a moustache for 30 days, getting friends, family and colleagues to donate to their moustache-growing efforts. The growth of a moustache sparks conversations and raises vital funds for men’s health, specifically prostate cancer, testicular cancer and mental health problems. To date, the Movember community has raised over $550 million and funded over 800 programs in 21 countries.

“Now, more than ever, is a critical time to raise funds and awareness for men’s health,” said Mark Hedstrom, U.S. Country Director at Movember.  “Over the last 11 years, the moustache has become the symbol for men’s health, with over 4 million men and women participating in the Movember movement. Together, we are making a change and reducing stigmas so that men can take action for their physical and mental wellbeing.”

Movember 2013 was the largest, most significant campaign the US has ever seen. Over 219,000 men and women signed up on Movember.com and raised nearly $23 million for men’s health.  Globally, the Movember Foundation is focused on men’s health, specifically prostate cancer, testicular cancer and mental health.

Details about the more than 800 programs that Movember has funded can be found on the funded programs page on Movember.com.

• Prostate Cancer: 1 in 7 men will be diagnosed with prostate cancer in their lifetime. In the US, the Movember Foundation funds world-class research and survivorship programs through our Global Action Plan (GAP), the Prostate Cancer Foundation, and the LIVESTRONG Foundation. Through these programs, we are funding first in field, research teams focused on accelerating progress towards the reduction of death and suffering due to recurrent or advanced prostate cancer and programs to support men who have been diagnosed with prostate cancer as well as their families and caregivers.
• Testicular Cancer: Testicular cancer is the most common cancer in young men aged 15-35 years. For men diagnosed with testicular cancer, we seek to improve their physical and mental health, and reduce mortality.  In the US, the Movember Foundation funds have supported our Global Action Plan (GAP) and the LIVESTRONG Foundation’s Cancer Navigation Services.

• Mental Health: Men are 4 times more likely to die of suicide than women. Since 2006, the Movember Foundation has funded mental health programs in Australia and New Zealand, and since 2013 in Canada. Movember is currently working with industry experts to lay the foundation for the mental health initiative that Movember will be funding in the U.S.  Movember is focused on the these key areas in mental health:

• Prevention – men and boys are mentally healthy and take action to remain so.
• Early intervention – when men and boys experience mental health problems they take action early.
• Stigma reduction – men and boys with mental health problems are not discriminated against.

The new “Made in Movember” campaign theme encourages the community to focus on thinking globally and acting locally. Once signed up at Movember.com, participants become part of the global movement and utilize their personalized fundraising page to get friends, family, and colleagues to donate to their efforts.

For more information, please visit Movember.com. Connect with Movember on Facebook, Twitter, YouTube, flickr, and Pinterest.

Sign up and join the largest men’s health movement at Movember.com.

About the Movember Foundation

The Movember Foundation’s vision is to have an everlasting impact on the face of men’s health. We do this by getting men to grow moustaches during Movember (the month formerly known as November) to spark conversation and raise funds for prostate cancer, testicular cancer and mental health. Together with the Movember community we have raised over $550 million, and have funded over 800 world-class programs in 21 countries. We’re committed to changing the face of men’s health and won’t stop growing as long as serious men’s health issues remain.

Movember is fully accredited by the Better Business Bureau, and for the past two years, has been named a Top 100 best NGO by The Global Journal. For more information please visit Movember.com. Movember is a registered 501(c)(3) charity.

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Chicago, IL (September 2, 2014) – Whole Earth Sweetener Company LLC today announced that Jewel, the award-winning recording artist and author, will continue to serve as a brand ambassador and spokesperson for Pure Via^® in the U.S. and Canada during the upcoming holiday season.

The all-natural, non-GMO*, zero-calorie sweetener continues to partner with Jewel to promote the brand’s “Tune in to Pure” campaign, which encourages consumers to take pleasure in the simple things that make every day sweeter.  It also promotes the use of the natural sweetener used in Pure Via^® Rebaudioside A (Reb A), which comes from the sweetest and best-tasting part of the stevia leaf.

The highpoint of the campaign is a free digital cookbook/songbook, which gives consumers immediate access to free downloads of never before released versions of two hit Jewel songs and two of Jewel’s holiday favorites at www.purevia.com/jewel-tunes.  The book also offers Jewel’s tips for using Pure Via, delicious recipes, coupons, song lyrics, and Jewel’s own photos.

Jewel’s image will appear on specially marked packages of Pure Via^® as well as in the brand’s national advertising and promotional materials: a freestanding insert (FSI), digital banners, consumer sampling, social media and in-store activation.  The packages will also feature download information for the free cookbook/songbook.

“Jewel is a natural fit for Pure Via,” said Cheryl Gill, director, North America Marketing, Whole Earth Sweetener Company LLC.  “She is passionate about living a pure life and using products like Pure Via with no artificial processing, preservatives or color.  Just simple non-GMO* ingredients.”

“Food should be as pure and close to nature as possible,” said Jewel.  “I use Pure Via in my favorite beverages as well as my cooking and snacking because it makes life just a little sweeter – naturally.”

Pure Via^® will also host consumer contests and giveaways on the brand’s facebook page, including signed merchandise, posters and CDs.

Look for the Pure Via^® packaging featuring Jewel in the sweetener aisle at grocery, club and mass merchandise stores across the U.S.

In addition to Pure Via,^® consumers can also enjoy Pure Via^® Turbinado Raw Cane Sugar & Stevia Blend, a lower calorie alternative to regular sugar that combines turbinado sugar and stevia plant extract to create a golden brown all-natural sweetener that’s crunchy, sweet and delicious.  Consumers can use both options like sugar to make foods and beverages taste naturally delicious.  They simply spoon, sprinkle, dip or mix the sweetener in coffee, tea and iced tea or in their favorite recipes.  A sweet addition to a healthy lifestyle, both blends are non-GMO*, kosher and suitable for individuals with gluten intolerance.

Discover more at www.purevia.com or www.purevia.com/Jewel-Tunes, and on www.facebook.com/PureViaUS and https://twitter.com/PureVia

About Pure Via^®

Pure Via^® is an all-natural, zero-calorie sweetener this is made from Rebaudioside A (Reb A), the sweetest, best-tasting part of the stevia leaf.  Reb A is generally recognized as safe (GRAS) according to the U.S. Food and Drug Administration.  Crafted to be perfect in coffee and herbal tea, Pure Via^® is available in 40- and 80ct. boxes for a suggested retail price of $2.49 and $4.29, respectively.  You can purchase Pure Via^® in the sweetener aisle at grocery, club and mass merchandise stores across the U.S. and Canada.  Pure Via^® is a registered trademark of Whole Earth Sweetener Company LLC.

*About Non-GMO

Pure Via^® believes that a food or food ingredient is Non-GMO if it is not the product of bioengineering. Bioengineering means the group of applied techniques of genetics and biotechnology used to cut up and join together genetic material and especially DNA from one or more species of organism and to introduce the result into an organism in order to change one or more of its characteristics. Pure Via^® believes that food ingredients that are derived from GMO plant material should also be deemed GMO. Pure Via^® believes that food ingredients are not GMO if they are produced using enzymes harvested from micro-organisms that are the product of bioengineering.

About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives.  Formed in 2006, Whole Earth Sweetener Company LLC launched its first all-natural sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop products that are perfectly natural and naturally pure.  Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 90 countries.  For more information, visit www.wholeearthsweetener.com

About Jewel

From the remote ranch of her Alaskan youth to the triumph of international stardom, four-time Grammy nominee Jewel, hailed by the New York Times as a “songwriter bursting with talents,” has enjoyed career longevity rare among her generation of artists. Whether alone with her guitar or fronting a band of ace musicians, Jewel has always been a charismatic live performer, earning the respect of other singer-songwriters such as Merle Haggard, Bob Dylan and Neil Young, who, not only invited her to open their shows, but mentored her in the early phases of her career. After a tremendous amount of success as a singer-songwriter and over 27 million albums sold, Jewel released a Greatest Hits album in 2013. She also starred as June Carter Cash in the Lifetime biopic “Ring of Fire,” which earned four Emmy nominations. After joining NBC’s “The Sing Off” as a new judge in 2013 she released her much-anticipated follow-up holiday album, “Let It Snow.”  Fans can follow Jewel on facebook https://www.facebook.com/jeweljk and @jeweljk on twitter https://twitter.com/jeweljk

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