by admin | Jul 26, 2022 | IN THE NEWS
Inspired by the Classic Surf Film “The Endless Summer,” Eterno Verano is A New Ultra-Premium Tequila for Adventurous Souls
Charleston, SC (July 26, 2022) – Today, Tequila Eterno Verano launches a range of ultra-premium tequilas made for adventurous souls. Inspired by Bruce Brown’s classic 1966 surf film “The Endless Summer,” Eterno Verano is for anyone who’s ever wanted to strap a surfboard to a van and head south. The new lifestyle brand embodies the adventurous and wanderlust spirit of the surf culture epitomized in the film. The ultra-premium tequila is meant to be enjoyed in the pursuit of good times, with great friends and perfect waves.
Eterno Verano represents an escape – whether you’re sitting at a desk or have been surfing the same break on repeat – transporting you to the places you dream of. In the film, you embark on a journey with Robert August and Mike Hynson to undiscovered locales like Cape St. Francis, a small village in South Africa, Senegal, Australia, and Hawaii. The search for something unattainable like a perfect wave becomes the journey. This tequila was made for those types of adventurers, in search of perfect waves or clean, smooth tequila.
Eterno Verano pays homage to The Endless Summer film by utilizing a close interpretation of the now iconic movie poster with surfer silhouettes, bright colors, and bold font. “We worked closely with Bruce Brown Films to ensure the casual and fun-loving surf lifestyle from the film showed up in the brand. In fact, the brand name ‘Eterno Verano’ comes from the movie poster used during the original film launch in Mexico – another connection between the brand and tequila,” said Matti Anttila, founder of Grain and Barrel Spirits, which owns the brand.
Eterno Verano launches with a full range of tequila including Blanco, Reposado and Añejo. Eterno Verano is handmade in Tequila, Mexico, by Master Tequilero Arturo Fuentes – also known as The Godfather of Tequila – from 100% Blue Weber Agave grown in both the highlands and lowlands of Jalisco, Mexico. The tequila is bottled using environmentally friendly recycled glass and a natural cork closure for consumers to enjoy consciously.
Now available in three expressions, these tequilas are more attainable than a perfect wave:
- Blanco (SRP $49.99) – with an aroma of stone fruit, baking spices and rich “terra firma” this dry, citrus-tinged tequila is finished with hints of smooth black pepper.
- Reposado (SRP $59.99) – aged for a minimum of six months in whiskey barrels, this tequila features an aroma of fresh lime and honey, a hint of white pepper and butterscotch, which finishes with smooth agave sweetness and pepper spice.
- Añejo (SRP $69.99) – aged for a minimum of 12 months in whiskey barrels, this golden tan añejo tequila offers a tropical aroma, rich vanilla flavor and caramel apple with a nuanced, smooth chocolate kick to finish.
Eterno Verano is bottled at 80 proof (40% ABV). All three expressions are available for purchase on the brand website at EternoVerano.com, on ReserveBar.com and is launching this summer in select U.S. markets including Arizona, California, Colorado, Nevada, South Carolina and Texas.
For more information, visit EternoVerano.com and follow the brand on Instagram and Facebook @TequilaEterno
About Tequila Eterno Verano
Tequila Eterno Verano is a range of ultra-premium tequilas, including Blanco, Reposado and Añejo made for adventurous souls. Inspired by the classic 1966 surf film “The Endless Summer,” Eterno Verano is for anyone who’s ever wanted to strap a surfboard to a van and head south. Eterno Verano embodies the adventurous and wanderlust spirit of the surf culture epitomized in the film. Eterno Verano is handmade by Master Tequilero Arturo Fuentes – also known as The Godfather of Tequila – from 100% Blue Weber Agave grown in both the highlands and lowlands of Jalisco, Mexico. Eterno Verano Blanco and Reposado have been awarded Silver Medals by the San Francisco World Spirits Competition.
About Grain & Barrel Spirits
Based in Charleston, South Carolina, Grain & Barrel Spirits develops and scales craft spirits that connect the best artisans to consumers worldwide. One of the company’s core brands is Dixie Vodka, the leading premium homegrown vodka produced in the Southeast and the Official Vodka of NASCAR; one of the fastest-growing craft brands in the United States, Dixie won the prestigious 2019 and 2020 and 2021 “Rising Star” Growth Brands Awards from Beverage Dynamics magazine. Other brands in the Grain & Barrel portfolio include Chicken Cock Whiskey, an historically significant whiskey brand established in Paris, Kentucky, in 1856; Virgil Kane Lowcountry Whiskey; High Goal Luxury Gin, a small batch, ultra-premium gin produced in Charleston; and Elvis Whiskeys, a duo of Elvis Presley-inspired whiskeys. Grain & Barrel has been named to the prestigious Inc. 5000 list of the fastest-growing privately held companies in America three years in a row and is a proud member of 1% For The Planet.
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by admin | Jun 29, 2022 | IN THE NEWS
Whiskey Enthusiasts Encouraged to Participate in a Citywide Scavenger Hunt to Find All of the Barrels Around Town
Traverse City, MI (June 29, 2022) – Traverse City Whiskey Co. (TCWC), aka The Whiskey of the North, has stationed painted barrels throughout the city in honor of the National Cherry Festival. Each barrel was hand-painted by a local artist. Today through Labor Day, the company is encouraging locals and visitors alike to participate in a citywide scavenger hunt to locate the various barrels. Throughout the promotion, the TCWC Facebook and Instagram pages will provide clues as to the location of said barrels.
“We wanted to celebrate this year’s Cherry Festival in a fun and creative way,” said Chris Fredrickson, Founder & President, Traverse City Whiskey Co. “We’re excited for folks to locate and see these incredible works of art.”
How it Works: Scan, Selfie, Social
Participants who find a barrel can scan the QR Code to learn more about the program, via a landing page located at TCWhiskey.com. As an incentive, folks who successfully find (1) barrel (apart from the one located at the TCWC Stillhouse) will win $5 off any purchase of $10 or more at the TCWC Stillhouse. Participants who find (5) barrels will win a hat or a t-shirt and those who find (10) barrels will win a VIP Tour of TCWC for up to six people. To be eligible, folks must take a selfie with each barrel and post it to their personal Facebook or Instagram account and tag @tcwhiskey, using #barrelhunt22. Prizes must be redeemed in-person at the TCWC Stillhouse, located at 201 E. 14th St in Traverse City by Monday, September 5, 2022. Must be 21 years of age to participate. No purchase necessary. For the official rules and regulations please visit: https://www.tcwhiskey.com/barrel-hunt/
Going Once, Going Twice, Sold!
At the end of the barrel program, TCWC will auction off a select number of barrels to the public during an event at The Stillhouse to be announced. Proceeds will benefit a local charity or charities.
Known as “The Whiskey of the North,” TCWC draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing grains from the Midwest. The distilling team, led by Fredrickson, makes quality products, inspired by patented distilling techniques invented by his great grandfather during the prohibition era.
The core TCWC portfolio of products, including its award-winning Barrel Proof offerings, are available online via Reserve Bar and Beverage Warehouse and at on- and off-premise establishments in nearly 30 U.S. States, including throughout Michigan.
For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter and Instagram @tcwhiskey
About Traverse City Whiskey Co.
Traverse City Whiskey Co. is an independent and locally owned distilled spirits company based in Traverse City, Michigan, that’s dedicated to producing approachable premium to super-premium whiskey and bourbon. Known as “The Whiskey of the North,” the upstart company draws upon its early family roots in the distilled spirits industry dating back to the late 1800’s, sourcing all grains from the Midwest.
Traverse City Whiskey Co. is a member of the Distilled Spirits Council of the United States.
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by admin | Jun 27, 2022 | IN THE NEWS
Ongoing Limited-Release Blends, Each of Which Feature an Alternate Blending Profile, Incorporate Rare Barrels
Louisville, KY (June 27, 2022) – Stellum™ Spirits, a national brand created to celebrate the modern-day whiskey drinker, today introduced Stellum Black specialty blends, a new evolution in the brand’s portfolio. These specialty blends are ongoing limited releases which incorporate rare barrels to create limited edition bourbons and ryes that deliver robust flavor alongside profound complexity.
Stellum Black specialty blends offer consumers more in terms of rarity, collectability, and insight into the inspiration behind the blends themselves. Blending in steps and with smaller batches allows the team to utilize barrels or even just parts of barrels that are particularly unique while still having a major influence on the character of the whiskey.
“Stellum Black specialty blends evoke the familiarity of two classic styles of American whiskey, taken one step further through our innovative blending and tasting process,” said Founder Joe Beatrice. “Each limited-release blend has an alternate blending profile that incorporates reserve barrels from our stocks with the original Stellum blend.”
The base for all Stellum Black specialty blends is a blend of Indiana bourbon/rye, which is then layered with older bourbons/ryes from Kentucky and Tennessee creating a unique everyday whiskey. These are the first two limited edition blends:
- Stellum Equinox Blend #1
- This inaugural release of the Equinox Blend was created using Stellum Bourbon. The team slowly layered in rare sets of bourbon barrels, step by step, until the evening of the Vernal Equinox, when the blend was completed in honor of the changing seasons and bottled at cask strength (117.26 proof)
- Stellum Fibonacci Rye Blend #1
- This release celebrates the Fibonacci sequence, a series of numbers, each the sum of the two previous numbers. Six separate rye blends were combined in accordance with this sequence. Just like so many other presentations of Fibonacci, the blend that it produced was both balanced and beautiful. Bottled at cask strength (115.12 proof)
Both Stellum Equinox Blend #1 and Stellum Fibonacci Rye Blend #1 have an SRP of $99. They are now available at select retailers in 48 U.S. markets and online via the Stellum website at www.stellum.com. For more information, follow Stellum Spirits on Facebook, Twitter, and Instagram or visit www.stellum.com.
Stellum Spirits
Stellum™ Spirits is devoted to bringing American whiskey into the modern age with simple, elegant blends and single barrels selected with care and intention. Stellum Spirits is produced by Barrell Craft Spirits®, the award-winning independent blender of unique aged, cask-strength sourced whiskey and rum.
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by admin | Jun 14, 2022 | IN THE NEWS
Miami, FL (June 14, 2022) — Cool Cat, a Miami-based RTD lifestyle company, today announced a new partnership as the Official Wine Spritzer of University of Miami (UM) Athletics.
The partnership will begin on July 1, 2022, providing Cool Cat with a presence across UM’s football, basketball, and baseball seasons. The brand will develop branded experiences designed to engage and excite the Hurricanes fan base each season, especially during tailgating.
“We’re excited to partner with Cool Cat as the Official Wine Spritzer of the Miami Hurricanes and look forward to introducing a new Miami company to the passionate Miami Hurricanes fan base,” said Chris Maragno, SVP Hurricanes Global Partnerships.
“Sports are incredibly relevant to the Cool Cat lifestyle and we’re proud to partner with University of Miami Athletics to help raise brand awareness in our home market,” said co-founder and CEO Rocco Venneri. “We’re grateful to UM for standing behind our brand DNA and product and for allocating resources to help minority brands like ours succeed.”
Named “Best Spritzer” by Liquor.com, Cool Cat Wine Spritzers come in four unique flavors – Original (Elderflower Mint Lime), Citrus, Berry, and Grapefruit. The cans’ ideal on-the-go design makes it the perfect drink for Hurricanes tailgating events. At 6.9% ABV, just 140 calories and two grams of sugar per 12-ounce can, Cool Cat offers a better for you alternative to many other alcoholic beverages.
For more information, visit drinkcoolcat.com. Be Cool. Please Drink Responsibly.
Legends, which has managed corporate sponsorships and multimedia rights for UM Athletics since April 2021, facilitated the partnership with Cool Cat.
About Cool Cat
Cool Cat is a minority founded, led, and operated beverage lifestyle company established in 2018 in Chelsea, NYC. Launched in April 2020, Cool Cat Wine Spritzers are currently distributed in California, Connecticut, Florida, Georgia, New Jersey, New York, North Carolina, South Carolina and Virginia. Cool Cat is currently based out of Miami, FL. Discover the brand online at drinkcoolcat.com and follow the brand @drinkcoolcat on Instagram, Facebook, Twitter, LinkedIn, TikTok and Spotify.
University of Miami Athletics
The University of Miami’s Department of Intercollegiate Athletics, a member of the National Collegiate Athletic Association (NCAA) and the Atlantic Coast Conference (ACC), supports more than 400 student-athletes across 18 sports. Miami has won 21 team national championships and 83 individual national championships in its storied history. UM Athletics is dedicated to developing and supporting its student-athletes in their effort to attain personal, academic, and athletic excellence, resulting in the highest standard of achievement. For more information visit www.miamihurricanes.com.
About Legends
Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide—Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Global Technology Solutions—offering clients and partners a 360-degree data-and analytics-fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports, collegiate, attractions, entertainment, conventions, and leisure. They are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow Legends on Facebook, Twitter, and Instagram @TheLegendsWay.
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by admin | May 25, 2022 | IN THE NEWS
“The Famous Old Brand” Toasts New Partnership and the Launch of its Limited-Edition Island Rooster Rum Barrel Rye
BARDSTOWN, Ky. (May 25, 2022) – Chicken Cock Whiskey, the famous old brand since 1856, is kicking the “Summer of the Rooster” into high gear on May 29 during the NASCAR Cup Series race at Charlotte (N.C.) Motor Speedway. The partnership marks Chicken Cock’s NASCAR debut alongside driver Cole Custer and the No. 41 Ford Mustang for Stewart-Haas Racing.
The No. 41 car will be emblazoned with Chicken Cock’s “Summer of the Rooster” inspired branding to reinforce the recent limited-edition release of Island Rooster Rum finished Rye Whiskey. Launched earlier this month, and inspired by a trip to the Caribbean, where roosters announce the coming day, the new expression starts with Chicken Cock’s Kentucky Straight Rye Whiskey and is finished in Caribbean rum casks for at least six months. Island Rooster was bottled at 95 proof (47.5% ABV) in an apothecary-style embossed bottle featuring a premium metal cup cap – perfect for pouring while outside this summer.
“We’re thrilled to introduce the Chicken Cock brand and our latest Island Rooster limited-edition whiskey to NASCAR fans at the Charlotte race over Memorial Day weekend. It’s the unofficial kickoff of summer,” said Matti Anttila, founder of Grain & Barrel Spirits, which owns Chicken Cock. “This summer, Chicken Cock is taking traditional indoor whiskey drinking occasions outside and we can’t think of a more exciting way to showcase this bold, confident, and expressive take on our iconic Chicken Cock rooster.”
Custer added, “I can’t think of a better way to kick off the ‘Summer of the Rooster’ than to showcase the storied history and rich tradition of Chicken Cock Whiskey this weekend at Charlotte Motor Speedway.”
About Chicken Cock Whiskey
Originally established in Paris, Kentucky in 1856, Chicken Cock – known as “The Famous Old Brand” – was forced to move production up to Canada during Prohibition. The Canadian Rye whiskey produced during that period was then smuggled back into the U.S. in tin cans, earning the brand the nickname, “the whiskey in a tin can.” After Prohibition, Chicken Cock enjoyed a resurgent couple of decades before a distillery fire just after World War II put it out of business. In 2012, Anttila rediscovered the brand and set out to resurrect it to its Prohibition-era glory alongside Master Distiller Gregg Snyder. Since that time, the team has introduced a flagship KY Straight Bourbon and KY Straight Rye Whiskey, made in partnership with Bardstown Bourbon Company as part of its collaborative distilling program, along with several other highly sought after limited-releases, including the new Island Rooster Rum Barrel Rye, starts with Chicken Cock’s Kentucky Straight Rye Whiskey and is finished in Caribbean rum casks for at least six months.
About Grain & Barrel Spirits
Based in Charleston, South Carolina, Grain & Barrel Spirits develops and scales craft spirits that connect the best artisans to consumers worldwide. One of the company’s core brands is Dixie Vodka, the leading premium homegrown vodka produced in the Southeast and the Official Vodka of NASCAR; one of the fastest-growing craft brands in the United States, Dixie won the prestigious 2019 and 2020 and 2021 “Rising Star” Growth Brands Awards from Beverage Dynamics magazine. Other brands in the Grain & Barrel portfolio include Virgil Kane Lowcountry Whiskey; High Goal Luxury Gin, a small batch, ultra-premium gin produced in Charleston; and Elvis Whiskeys, a duo of Elvis Presley-inspired whiskeys. Grain & Barrel has been named to the prestigious Inc. 5000 list of the fastest-growing privately held companies in America three years in a row and is a proud member of 1% For The Planet.
About Stewart Haas Racing
Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400 and Southern 500.
For more information, please visit us online at StewartHaasRacing.com and on social at Facebook, Twitter, Instagram, TikTok, YouTube and LinkedIn.
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by admin | May 24, 2022 | IN THE NEWS
12oz Cans Available for Purchase Beginning June 1 in NY, CA, FL, CT and Online
Miami Beach, FL (May 24, 2022) – Cool Cat, a refreshing line of low-calorie wine spritzer cocktails, will introduce limited-edition PRIDE-theme packaging to commemorate June as National LGBTQ+ PRIDE Month. Beginning June 1, the rainbow-themed 4-packs of 12oz cans will be available for purchase in select on- and off-premise accounts in New York, California, Florida, Connecticut, and online at drinkcoolcat.com.
“As a proud, openly gay minority, I created Cool Cat with diversity, equity, and inclusion in mind, which guides us every single day,” said co-founder and CEO Rocco Venneri. “That said, I’m thrilled to introduce a PRIDE-themed can this June that shines a spotlight on the LGBTQ+ community in support and recognition of National PRIDE Month.”
In addition to the limited-edition cans, Cool Cat will donate $10,000 to The Center in New York, which provides vital programs and services for the local LGBTQ+ community, including advocacy, health and wellness programs, arts and entertainment and cultural events, recovery, parenthood, and family support.
Named “Best Spritzer” by Liquor.com, Cool Cat is available in four flavors – Original (Elderflower Mint Lime), Citrus, Berry, and Grapefruit. The naturally flavored spritzers feature a base of California white wine and are gluten free. At 6.9% ABV, just 140 calories and two grams of carbohydrates per 12-ounce can, Cool Cat offers a better for you alternative to many other alcoholic beverages.
Cool Cat tastes great right out of the can, but can also be poured over ice or used to create specialty cocktails. The spritzers are ideal while on the go – they’re portable; recyclable; park, beach and festival friendly; and provide more bang for the buck than a traditional bottle of wine. The suggested retail price for a 4-pack of 12oz cans (355ml) is $15.99, equivalent to almost two full bottles of wine.
For more information and to purchase Cool Cat, visit drinkcoolcat.com and reservebar.com.
About Cool Cat
Cool Cat is a gay founded, led, and operated beverage lifestyle company established in 2018 in Chelsea, NYC. Launched in April 2020, Cool Cat Wine Spritzers are distributed in California, Connecticut, Florida, Georgia, New Jersey, New York, North Carolina, South Carolina and Virginia. Cool Cat is currently based out of Miami, FL. Discover the brand online at drinkcoolcat.com and follow the brand @drinkcoolcat on Instagram, Facebook, Twitter, LinkedIn, TikTok and Spotify.
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