February 2013 – Papa’s Pilar™, a new super-premium rum inspired by Ernest Hemingway’s spirit of adventure that’s hell-bent on returning rum to its gutsy roots, will be introduced in Florida beginning this week. The inaugural Dark & Blonde varieties are born from the finest rums of the Caribbean, Central America and the U.S.A. and then solera aged and blended in a unique process here in the states.

Papa’s Pilar is meant to rekindle a sense of adventure in us all and replace the Hawaiian shirts and umbrella drinks with which rum has become associated. “Papa” as Ernest Hemingway was known, was possibly the world’s greatest adventurer. Papa’s Pilar was crafted to be near that same adventure, accompanying rum enthusiasts as they sink their teeth into life. Named for his muse and one true constant, Pilar is the vessel that allowed America’s literary giant to reach beyond the shoreline, feast on life and remind us to never be a spectator.

BOLD. WELL-TRAVELED. DEEPLY NUANCED.

Papa’s Pilar Dark and Blonde are born of the finest rums and pay homage to Hemingway’s exploits on land and sea, respectively. Each is hand-selected from ports-of-call throughout the Caribbean, Central America and the U.S.A. for their age and distinct character. Once brought to the U.S.A., the Papa’s Pilar team of Master Blenders artfully marry the rums in a unique solera aging and blending process, using American Oak Bourbon barrels, Port Wine casks, and Spanish Sherry casks.

Papa’s Pilar Dark is a bold and complex rum. At 86-proof, it is both pot and column stilled and boasts hand-selected rums up to 24 years old, and a long, velvety finish. Papa’s Pilar Blonde is a crisp and nuanced rum, which includes column stilled aged rums 3-5 years old. At 84-proof, it has a layered and exceptionally smooth finish.

Leading the creation expedition is rum importer and supplier Jay Maltby, known best for his executive roles at Bacardi USA, Cruzan Rum, and IncuBrands LLC. He is joined by Richard Seale, a 4thgeneration Barbados Rum Distiller who is well recognized in the rum community for both his boundary breaking and R.L. Seale rums; and Lincoln Henderson, a seasoned bourbon innovator and a friend of Papa’s Pilar, who was enlisted to advise on formula creation.

“Papa’s Pilar is the only rum supplier utilizing a solera that contains rums of various ages and sources of supply – each unique in their own right,” said Jay Maltby, lead master blender, Papa’s Pilar. “This exclusive process creates a one of kind liquid that is singular in its creation and final product.”

Every aspect of Papa’s Pilar is thoughtful and purposeful. The distinct bottle evokes Papa’s exploits through a form factor reminiscent of an iconic WWII canteen. The etched compass closure reflects that same sense of adventure on either land or sea, and the chain link makes it practical for any excursion. The lion heads represent nobility while the Rooster on the Medallion pays homage to Key West, an island where Hemingway and his boat Pilar once resided and remain celebrated fixtures within the community.

“Papa’s Pilar is a complex rum with bold, robust flavor and real integrity, said Robert Burr, rum expert and editor of Rob’s Rum Guide. “I’m honored to be among the first to sample this masterpiece from a best-in-breed blending team and eager to pass along the story and a very strong recommendation.”

Beginning in March, Papa’s Pilar rums will be available in 750ml bottles in both on- and off-premise accounts in Florida – Key West, Miami and Ft. Lauderdale as of March 1, and Tampa, Orlando, Jacksonville later in the month. The suggested retail price of the Dark and Blonde are $39.99 and $29.99, respectively. Prices may vary by market.

Papa’s Pilar was developed in conjunction with Ernest Hemingway’s estate. The Hemingway family will donate 100 percent of their royalty profits to organizations that embody the likes of adventure, literacy, and conservation, causes dear to Hemingway and his heirs. Later this month, for example, the Family will make a $30,000 donation to the International Game Fish Association (IGFA) in Dania, Florida, a highly reputable worldwide organization that embodies many of Ernest Hemingway’s core values, from sport and adventure to protection of natural resources. As one of the founding members and a member of the IGFA Hall of Fame, Hemingway contributed greatly to the sport – while marrying his passions for angling and writing. Papa’s Pilar will also work with local charitable foundations that serve Hemingway’s legacy and underscore the true spirit of adventure.

“We worked closely with the Hemingway family to ensure the brand and product captured Hemingway’s true essence,” said Lindsey Kops, brand manager, Papa’s Pilar. “Today, we raise a glass to this exciting new adventure and to arguably the world’s greatest adventurer who inspired us all to never be a spectator.”

For more information, please visit www.papaspilar.com “like” us on facebook http://www.facebook.com/PapasPilarRum and follow us on twitter @PapasPilar

About Hemingway Rum Company, LLC

Hemingway Rum Company, LLC is a distilled spirits company based in Florida that’s dedicated to producing super-premium multi-sourced solera blended artisanal rums. The Company’s inaugural offerings are Papa’s Pilar™ Dark and Blonde rums, incepted and crafted by a seasoned team of best-in-class partners.The Company encourages consumers of legal drinking age to Live Courageously and Drink Responsibly and proudly supports local organizations that serve Ernest Hemingway’s adventurous, literary and conservational legacy.  Papa’s Pilar™ is a proud member of the Distilled Spirits Council of the United States (DISCUS).

Chicago — February 18, 2013 – Now Dallas residents can have their cake and eat it too.  This month, Whole Earth Sweetener Company introduces Pure Via® Turbinado Raw Cane Sugar and Stevia Blend, a new, all natural sweetener that’s deliciously sweet, but with ½ the calories of white granulated sugar.

According to a recent study , 72% of consumers are looking to cut back on their sugar intake.  With only five calories per serving, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend offers a lower calorie alternative for those with a sweet tooth to make foods and beverages taste naturally delicious.  The blend is made from the pure sweet extract of the stevia plant and turbinado raw cane sugar, which comes from the first press of raw cane sugar.

Consumers can use this new blend like sugar – they simply spoon, sprinkle, dip or mix the sweetener in coffee, tea and iced tea or in their favorite recipes.  Molasses in color, these large golden crystals also make for a popular topping on fresh fruit and cereal.  A sweet addition to a healthy lifestyle, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend is kosher and also suitable for individuals with a gluten intolerance.

“According to AC Nielsen , the natural sweetener category continues to grow at an unprecedented rate driven in large part by stevia,” said Cheryl Gill, director, North America Marketing, Merisant US, Inc.  “Pure Via® Turbinado Raw Cane Sugar and Stevia Blend offers a new choice that gives consumers the best of both worlds.”

“Many consumers continue to look for ways to reduce their sugar and overall caloric intake,” says Lael Edelstein, registered dietitian.  “With only ½ the calories of white granulated sugar, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend is a tasty solution to naturally sweeten foods and beverages.”

Pure Via® Turbinado Raw Cane Sugar and Stevia Blend is now available in Dallas, Texas, in 100-ct boxes for a suggested retail price of $2.98.  Retail prices may vary.  Each packet (100 per box) sweetens like one teaspoon of sugar.  Discover more at www.purevia.com or facebook.com/PureViaUSA

About Pure Via®

Pure Via® is an all-natural, zero-calorie sweetener this is made from Rebaudioside A (Reb A), the sweetest, best-tasting part of the stevia leaf.  Reb A is generally recognized as safe (GRAS) according to the U.S. Food and Drug Administration.  Handcrafted to be perfect in coffee, Pure Via® is available in 40- and 80ct. boxes and a 4-oz. jar for a suggested retail price of $2.49, $4.29 and $4.99, respectively.  You can purchase Pure Via® in the sweetener aisle at grocery, club and mass merchandise stores across the U.S.  Pure Via® is a trademark of Whole Earth Sweetener Company LLC, for tabletop sweeteners.

About Whole Earth Sweetener Company LLC

Whole Earth Sweetener Company LLC is committed to providing natural sweeteners and to helping people eat better and live healthier, more fulfilling lives.  Formed in 2006, Whole Earth Sweetener Company LLC launched its first all-natural sweetener brand, Sweet Simplicity®, in 2007, and the company continues to develop products that are perfectly natural and naturally pure.  Whole Earth Sweetener Company LLC is a wholly owned subsidiary of Merisant Company, the maker of Equal® and Canderel® and a global leader in the manufacture, marketing and distribution of tabletop sweeteners, with sales in over 90 countries.  For more information, visit www.wholeearthsweetener.com

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AC Nielsen, Total XAOC – current 52 weeks through 12/15/12

Chicago — January 4, 2013 – Better Brands Beverage Co. has selected Missouri and Southern Illinois for the initial launch of Salute American, a premium new brand with a purpose. More than just a name, the Company’s inaugural offering is an American-made, premium vodka and a commitment to investing in the future of U.S. veterans who have proudly served their country. To that end, the Company will donate one-dollar for every 750ml bottle sold to approved veterans’ charities – a declaration etched on every bottle.

Salute American is the brainchild of CEO-founder Pete Kelly, a passionate entrepreneur who wanted to make a difference in people’s lives through the ‘pay-it-forward’ philosophy. Pete couldn’t think of a more deserving group than U.S. Veterans – a band of brothers with increasingly high unemployment and homelessness rates*. Salute American became a practical way to help maintain and create jobs in the US for veterans, and to generate ongoing economic success, stronger families and stronger communities.

“Salute American is more than a name – it’s our mission,” said Pete Kelly, CEO-founder, Better Brands BevCo. “We prove our patriotism by giving back and paying it forward.”

Later this month, Salute American will make its first donation in the amount of $25,000 to Veteran’s Farm through Work Vessels for Veterans (WVFV), an all-volunteer movement that assists returning veterans with the necessary start-up tools to begin their civilian career or educational pursuits. This donation will enable Adam Burke, Veteran’s Farm Founder, a veteran and now blueberry farmer in Jacksonville, FL, to purchase farm equipment, supplies and housing for more U.S. Veterans to work on their farms.

Salute Vodka is pure American from start to finish. It’s distilled, designed and distributed by Americans for Americans. The vodka, which was approved for the USA Certified™ Seal, is made from corn and wheat grains straight from the heartland. It’s then four times distilled for a smooth and sweet taste that works well mixed or neat. The canteen-shaped bottle bearing the red, white and blue, was manufactured in Park Hills, Missouri, by Piramal, a global leader in world packaging solutions, and distilled and bottled at Lidestri Spirits in Rochester, NY. The brand will be initially available in both on- and off-premise accounts in Missouri and Southern Illinois. The suggested retail price for a 750ml bottle is $22.99, which will vary by market. Salute American Vodka is 80-proof and 40% alcohol by volume.

For more information, please visit www.saluteamerican.com “like” us on facebook and follow us on twitter and Pinterest @SaluteAmerican

* According to Labor Department Data, the unemployment rate among male veterans, ages 18-24, is nearly 27%. There are currently more than 100,000 homeless Vets in the US.

Los Angeles — December 3, 2012 – Movember, the global charity that raises awareness and funds for men’s health, specifically prostate and testicular cancer initiatives, is proud to announce that 208,757 U.S. men and women participated in its sixth annual campaign, raising a remarkable $18 million- all through the power of the moustache.

Movember is the largest non-government funder of prostate cancer research in the world, and in the US, funds raised will be directed to programs run directly by Movember, Prostate Cancer Foundation and the LIVESTRONG Foundation. Movember is committed to helping men and their families affected by prostate and testicular cancer through the funding of three programs: Education and Awareness, Research, and Survivorship.

While the 30 days of Movember are officially over and men across the world have shaven off their moustaches, supporters can continue to donate to the cause by visiting: movember.com/donate.

“To the one million Americans who supported and proliferated the moustache in 2012, we are deeply moved by your commitment and engagement to make this Movember the biggest yet,” said Adam Garone, CEO and Co-Founder, Movember. “The itchy lips and puzzled looks help enable top notch research, awareness, education and survivorship programs. We salute you for changing the face of men’s health.”

Movember is the official month-long fundraising and awareness campaign where male participants, known as Mo Bros, start the month of November with a clean-shaven face, then grow a moustache throughout the month. This hairy ribbon is designed to spark conversations about men’s health issues. Women, or Mo Sistas, also play an important role in the movement, from registering a team of Mo-supporters to hosting events and raising awareness and funds for the cause.

“Movember has built a successful and widely-recognized global campaign that is indeed changing the face of men’s health,” commented Jonathan W. Simons, MD, president and CEO of the Prostate Cancer Foundation (PCF). “We are both honored and grateful that Movember continues to fund important research through PCF to accelerate research and discovery so we can deliver better treatments and ultimately end suffering and death from this disease that affects more than 16 million men and their families around the world.” Together, Movember and its men’s health partners, PCF and the LIVESTRONG Foundation, work to ensure that Movember funds are supporting a broad range of innovative, world-class programs in the areas of awareness and education, research and survivorship.

• Awareness and Education: Each year, Movember funds and delivers a high-impact awareness program, which aims to communicate men’s health messages to the Movember community and its supporters.

• Research: Through the PCF, Movember funds innovative, world-class research projects for better diagnostics, treatment, and cures of prostate cancer.

• Survivorship: Through the LIVESTRONG Foundation, Movember helps fund their Cancer Navigation Center, which provides free, confidential one-on-one services to help guide men and their families through the cancer journey from treatment to recovery.

“We want to thank all the Mo Bros and Mo Sistas who participated in Movember this year,” President and CEO of the LIVESTRONG Foundation Doug Ulman said. “Because of them, men all over the world will be armed with new knowledge to educate themselves on health issues, and the LIVESTRONG Foundation will be able to provide better access to improve health outcomes for the millions of men affected by cancer.” Still to come Movember encourages Mo Bros and Mo Sistas to keep up the good work, as there are still some incredible fundraising prizes to be won. The deadline for prizing is December 9th, 2012, and the winners will be announced late in December, including the coveted International Man of Movember title. For more information on Movember, please visit www.movember.com.

About Movember
Movember aims to forever change the face of men’s health through the power of the moustache, by raising
awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 2.9 million participants
have raised over $412MM for the cause, with official Movember campaigns taking place in 21 countries. For more
information please visit www.movember.com. Movember is a registered 501(c)(3) charity.